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Messe Frankfurt to co-organise industry event with IAF
08
Apr '10
For the first time in over 13 years the 26th International Apparel Federation “IAF” International Apparel Convention will be held in Hong Kong. Nearly 300 delegates across the apparel supply chain, including key industry executives from around the world will gather in Autumn 2010 to explore how retailer brands, internet and green manufacturing are transforming the fashion business. Taking place from 5 – 7 October 2010, the convention will run in tandem with Interstoff Asia Essential Autumn.

Co-organised by the International Apparel Federation and Messe Frankfurt, representatives from both organisers announced the event dates at a press conference held in Hong Kong during Interstoff Asia Essential Spring edition.

The press conference attended by some 20-industry related media listened as Mr. Han Bekke, Secretary General for IAF spoke on the importance of such an event in Hong Kong. “IAF's mission is to develop business contacts which foster dialogue and knowledge exchange between individuals active in the entire global apparel value chain.”

He further stated, “It's a great opportunity for companies that have experienced decrease in sales in this competitive economic climate and need help identifying winning strategies and ideas for production, sourcing and distribution of fashion.”

Meanwhile, Mr. Stephan Buurma, Managing Director for Messe Frankfurt Asia Holding highlighted the relevancy of placing the convention alongside the long-standing Interstoff Asia Essential trade fair.

“This collaboration offers the optimal setting for the next World Apparel Convention. The location alone is of great importance for the international textile industry. Hong Kong, the most effective gateway to Asia Pacific, is the perfect destination for apparel and textile industry. Hong Kong is a city of inspiration. It offers delegates a glimpse of the charming 21st century city,full of history but always with an eye on the future – a unique mixture of eastern and western culture.”

Further reinforcing the importance of this event is the support from the Textile Council of Hong Kong. Mr Willy Lin, Chairman for the council wrote in a statement that they “are proud to take part of this meaningful event in Hong Kong.” Presently the council is comprised of eleven prominent textiles and clothing associations from Hong Kong, representing the bulk of the Hong Kong textile & clothing industry whose business activities range from spinning, weaving, knitting, dyeing and finishing, garment making and the manufacturing of textile goods globally.

International Apparel Federation

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