Home / Knowledge / News / Apparel/Garments / IMG-Chevron deal includes apparel, headwear & sleepwear
IMG-Chevron deal includes apparel, headwear & sleepwear
10
Apr '10
IMG Licensing, a division of IMG Worldwide, the global sports, entertainment and media company, announced that over the past six months, since it was selected by Chevron Products Company to expand its brand licensing program, it has added 15 licensees for the Chevron/Texaco family of brands.

In August 2009, IMG Licensing was selected to build licensing opportunities in the U.S. and globally for the Chevron, Texaco and Caltex brands, promoting the brands' rich heritage and their focus on quality through their historic brands and logos.

"We are very proud to represent Chevron and equally excited with the success we have had to date in promoting its iconic brands," said Tim Rothwell, IMG Executive Vice President and Co-Managing Director, Worldwide Licensing. "Our charge has been to increase brand impressions and visibility with consumers in new ways and through new channels and the addition of these new licensees demonstrates that we are making significant progress."

The 15 new licensees include men's and women's apparel, headwear and sleepwear manufacturers, as well as plastic and die cast toy manufacturers and collectibles, both domestic and international.

IMG Worldwide Inc

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X