The Collective – perfect for this summer

12 Apr '10

3 min read

Come spring, get a load of the world's best and most popular brands debuting at The Collective.

The collections are like a breath of fresh air, perfect for every summer occasion and the inspiration comes from nature, adventure, music and fun!! The spring summer 2010 line is as relaxed yet refined and offers a perfect combination of good quality and a great fit.

The spring is packed with excitement this season as The Collective offers to you for the first time ever in India, Polo Ralph Lauren, Polo Jeans, D&G and Lagerfeld. The overall look is ironic, nonchalant and very masculine. So it's about time you treat your man to a bit of celebrity style. Get hooked on to the new trend of playful tees from Boss Orange, Ringspun, Elvis Jesus and more which boasts of drama fused with graphic styles and retro styling.

Rock & Republic, 7 FOR ALL MANKIND, Polo Jeans, Armani Jeans and Adriano Goldschimied are set to unfold jeans in a way never before. Denim remains your close buddy! Ranging from skinny, slightly tapered, straight leg stretch jeans in new colours like black and whites. The Love Affair continues. Finally it's loud and clear that checks are back in fashion and be it in various shapes & forms, Wear them with crisp T-shirts underneath and fine light silk scarves and WOW everyone around you. John Varvatos, Fred Perry, Boss green and many more brands are all out to make a new fashion statement and they are doing it with Panache.

For the sport enthusiasts, safety is not only necessary, it's also fashionable with the Aston Martin collection of helmets from Hackett, Golf caps from Boss Green and for the cricket crazy Indian fans, Polo Ralph collection also features a cricket inspired line of walk shorts and three pocket cotton blazers with the breaker cricket logo.

Celebrate the summer with sun glasses, fragrances, shoes, watches and belts to give you just about the perfect look. You could reverse and wear a plain solid colour leather belt or look “uber cool” by wearing the printed sting ray pattern, from Giorgio Armani or Strut around in style with prominent designer logo's on the sole of the latest styles from D&G. For some arm candy treat yourself to some scintillating designs of watches. Turning the watch into a real fashion accessory, Toywatch is a must have that completes one's look and adds precious value this season.

Beat the heat with the new collections of sunglasses inspired by chic, classic designs enhanced with edgy details and styles and to relax your feet go easy with flip flops in bright colours from Boss Green, Armani jeans and Hackett. Perfect for day time is the cool crystal blue sensation from Polo captured in a cobalt blue glass bottle, and to complement in the night is the sensual, nocturnal fragrance reserved for those who enjoy style and masculine elegance.

So boys, if you are planning on snapping one of these beauties, especially when they look as good as this, The Collective is definitely going to be on top of your shopping destination to suit your style and mood.

So bring on spring like never before and prepare to get bitten by the new trend!!

The Collective brings together the best of global fashion brands, international trends and provide the consumer with a lifestyle experience that he has never seen before.

The Collective is launched by Madura Garments Lifestyle Retail Company, a group company of Aditya Birla Group.

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