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Snugfits expands on playful line of baby apparel with big color splash
12
Apr '10
Snugfits founder Sara Reider saw an opportunity to create change, a shift in the paradigm - and offer the baby apparel industry something new. And now, with the addition of a larger lively color palette, her vision of what could and should be possible is materializing before her eyes.

"I entered the market determined to provide my customers with what I was looking for after the birth of my first son. And that was funny onesies and baby t-shirts with crisp, clean, contemporary designs, professionally printed on deluxe garments, with an array of color options that suited my fancy. Now, with 14 vibrant hues to choose from, I believe I've succeeded." states Reider.

Customization is at the heart of the Snugfits shopping experience. There are over 250 modern designs that express meaningful thoughts and entertaining messages infused with personality and attitude. From there, customers can choose baby onesies, long or short sleeve baby tees, or infant hats - all expertly constructed out of thick, luxurious interlocked cotton. After that selection has been made, it's time to get creative. With 14 garment colors and 4 ink colors to pick from, there are a whopping 50 possible color combinations. The end result is something decidedly not "off the rack". A complete outfit can be put together by pairing it with some baby pants or BabyLegs (Snugfits is an authorized BabyLegs retailer).

"We are breaking new ground by providing our customers with complete control over their selections" states Reider "the level of customization, the quality of our clothing and the durability of our printing method is unmatched in the marketplace, including mass merchant online retailers like Cafe Press or Zazzle. We are the optimal choice when looking for something special for your own child, or unique baby gifts for friends and family."

Snugfits

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