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Your world, your way – its Allen Solly style
Apr '10
This season, Allen Solly SS'10 Women's collection is inspired by a global traveller's style with an optimistic mood, eclectic prints and vivid colours. The brand honours the collection with a new spring summer feel by using urban elements with feminine detailing. Pride beckons in a new classy style in the silhouettes; which focus on soft clean lines, fuss free shapes and tosses fashion to a refined echelon. The prints are authentically chic to stick! Sway into a world of class, the way you have shaped it.

With a fresh bright colour palette like coral, raspberry and turquoise, this collection has highlights of mint and lime. There is also Beige and Black from our neutral colours in the set.Allen Solly Casual Line reflects sporty, feminine, drawing inspiration from a kaleidoscope of patterns, reinterpreting embellishment and high shine for an edgy yet feminine casual collection.The trendy silhouettes that gives styling a lift. Silhouettes include Casual knit tops with details of drape, washed out prints and combination of techniques. Worn out casual pants with cargo detailing add the spirit. The colour combination of these casual tops interprets youth. Washed out jackets with dirty denim looks, colour that appears aged, eroded and irregular are some of the details that bring the island-stuck feel.

City Line comprises highly stylised clothes reflecting individuality and feminine contour. The city line is a print and technique driven collection. The colour palette is primarily neutral colour based with highlights of bright shades like coral and turquoise.

Career Line – This season's career line has a new twist to it. Dressy and feminine but has a tinge of sporty feel to carry comfort to work. On the other hand SS'10 is also about lightness and romance. Soft dresses and featherweight tops will have a strong Grecian drape feel. Details like ethereal ruffles, flounces and draping bring define a subtle femininity to the entire collection. The colour palette is basically neutral colours like grey and black with highlights of bright colours, which are combined with neutrals in stripes and checks.

High impact silhouettes with an overall feeling of relaxed and youthful aesthetic drives the main sensibility of this line. Blouson tops, tunics with embellishments and printed dresses are a few items not to mention the must have of this season. The jodhpurs, incorporating historic elements to create a futurism that is both innovative and at ease with the past.

The best way to predict the future is to invent it, the Allen Solly Way.

Allen Solly

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