Home / Knowledge / News / Apparel/Garments / Consumers support LYCRA SPORT fabric in early retail launch
Consumers support LYCRA SPORT fabric in early retail launch
19
Apr '10
Czech Republic's leading sports brand SPORTISIMO has introduced INVISTA's most recent innovation, LYCRA SPORT fabric to its collection as part of an international retail roll-out by INVISTA of this innovative and performance-driven fabric.

This new collection gives INVISTA a valuable opportunity to gather consumer feedback post-purchase. Since the launch of LYCRA SPORT fabric branded garments three months ago in SPORTISIMO retail stores, consumers have supported the new innovation by purchasing garments that showcase the new LYCRA SPORT fabric hangtag. The results indicate that these garments significantly outsell similarly priced and styled private-label garments.

Martina Hrdouskova, Assistant Director of SPORTISIMO, commented: "The LYCRA SPORT fabric concept is a very interesting to us and we are delighted to include this fabric that meets our performance standards into selected products from our 2010 winter collection.

“Those garments have had a fantastic response with our customers and have been selling very well. The LYCRA SPORT fabric hangtag is a novelty for consumers and we know that the new fabric performance hangtag provides valuable information to them and enhances the garment's appeal at retail, while the LYCRA fibre name is already in their mind as a hallmark of quality".

Further leading sport brands featuring LYCRA SPORT fabric are expected to be introduced globally throughout 2010.

INVISTA


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search