Home / Knowledge / News / Apparel/Garments / Consumers support LYCRA SPORT fabric in early retail launch
Consumers support LYCRA SPORT fabric in early retail launch
Apr '10
Czech Republic's leading sports brand SPORTISIMO has introduced INVISTA's most recent innovation, LYCRA SPORT fabric to its collection as part of an international retail roll-out by INVISTA of this innovative and performance-driven fabric.

This new collection gives INVISTA a valuable opportunity to gather consumer feedback post-purchase. Since the launch of LYCRA SPORT fabric branded garments three months ago in SPORTISIMO retail stores, consumers have supported the new innovation by purchasing garments that showcase the new LYCRA SPORT fabric hangtag. The results indicate that these garments significantly outsell similarly priced and styled private-label garments.

Martina Hrdouskova, Assistant Director of SPORTISIMO, commented: "The LYCRA SPORT fabric concept is a very interesting to us and we are delighted to include this fabric that meets our performance standards into selected products from our 2010 winter collection.

“Those garments have had a fantastic response with our customers and have been selling very well. The LYCRA SPORT fabric hangtag is a novelty for consumers and we know that the new fabric performance hangtag provides valuable information to them and enhances the garment's appeal at retail, while the LYCRA fibre name is already in their mind as a hallmark of quality".

Further leading sport brands featuring LYCRA SPORT fabric are expected to be introduced globally throughout 2010.


Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search