Home / Knowledge / News / Apparel/Garments / Van Heusen turns green with ECO range collection
Van Heusen turns green with ECO range collection
21
Apr '10
Going green is by no means an ad campaign. It's not a novel way to launch a shirt. It's not because it's the done thing. It's about initiating a change and making every effort to sustain it.

Van Heusen announces the launch of ECO line shirts, their new collection to celebrate the glory of the season. Wear 100% organic substances with comfort, style and elegance in VH stunning styles from the different ranges for men and women.

This Nature friendly product has formal, semi formal and casual shirts collection for men as well as women in terms of variety in colors and price range. A complete shirt range made from 100% natural raw material, organic cotton, made from untreated cotton seeds and natural dyes.

Limited resources and increasing productivity has put the natural environment around us under tremendous pressure. Mother nature is straining to stay alive. Reason enough for Van Heusen to get serious about starting down the eco friendly path.

About ECO line -
Enter eco line of shirts that is not just environmentally friendly, but marks the turning point for Van Heusen. The shirt itself is made from 100% organic cotton, which is grown in the most natural conditions. Every care has been taken to ensure that no artificial or chemical substances are used.

This ensures that soil cycles are protected, not just helping ecologically but also helping humanity at large. Change is never about grandiose ideas but in all the small actions people take. So even something as small as weed removal has been done physically without reliance on chemical weed killers.

Balancing the population of insects by using trap crops to lure pests away is just another example of how committed Van Heusen is to its eco line of shirts. And what better way to reap the benefits of these efforts than to follow natural cycles and harvest the cotton when it's fully ready.

The end result is a cleaner, greener process to make the eco friendly shirts. And that's just a start. On every shirt purchased, Van Heusen will give 1% of the eco shirt sales to 'trees for free' – an organisation committed to increasing the green cover on this planet.

The sole aim of their initiative is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 17,000 saplings in the city of Bangalore. In essence every eco shirt purchased means more trees planted. The next stage is to phase out the use of paper bags and ensure each store has reusable jute bags. So even if you aren't shopping with Van Heusen, you're still helping the environment.



Madura Garments


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search