Home / Knowledge / News / Apparel/Garments / Selfridges to carry 100 Made in USA styles
Selfridges to carry 100 Made in USA styles
26
Apr '10
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened a shop-in-shop inside Selfridges, one of London's most famous and respected department stores.

The 700 sq. ft store is located on Selfridges' ground floor, along with many of their top international brands. This is the first and only permanent American Apparel store of its kind, and will be designed to highlight the company's latest women's styles.
"We jumped at this opportunity for a unique position at such an important department store. The experience of shopping in this classic, yet contemporary space is one that reflects well upon our clothes and on the company's reputation as a retailer," said Jan Willem Hubner, an American Apparel operations manager for Europe.

In addition to its new, fashionable women's pieces, American Apparel's top-selling basic styles will be available at this store. The company's location was selected in an effort to appeal to long time customers stocking up on their favorite, dependable garments like socks, underwear and t-shirts while showcasing its new Spring and Summer lines to the upscale shoppers at Selfridges. The company has curated about 100 Made in USA styles for this one-of-a-kind store.

"With this special opening of our eighth location in London and our new store in Leeds, we're excited about our brand in the UK. We know we've connected with our customers very intimately and we feel that taking advantage of opportunities like this helps us serve them even better," said Marsha Brady, a creative director for American Apparel.

American Apparel Inc

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search