Home / Knowledge / News / Apparel/Garments / Children, youth & adults. Weekender will cater to all
Children, youth & adults. Weekender will cater to all
27
Apr '10
Weekender, a casual wear retailer, which had gained popularity in the late eighties and early nineties among young people for its t-shirts with naughty messages, has refurbished its portfolio, by including apparel items for adults in order to keep providing services to its loyal customers.

It has also raised the average selling price by 60 percent to Rs 800 for the adults range, informed Mr. Balaji Bhat, CEO of Primus Retail, which took over Weekender from Gokaldas Images in 2007 for about Rs 500 million.

Following this acquisition, Primus Retail decided to move forward from its positioning of 'wear your attitude' by incorporating the young and trendy parents of its existing consumer base. This strategy could see success, since the trend of family shopping is coming back, as per the industry analysts.

Weekender includes products for adults and children in metro cities, while it provides youth ranges in smaller cities. The youth living in metro cities are wary of purchasing products of brands, which include goods for children too, however the youth from Tier II and III towns and cities, shop with their parents.

Primus Retail that operates on a franchisee model plans to increase its store count three-fold to 200 by coming financial year. In the year 1987, Weekender emerged as a youth-centric brand in the apparel retail segment, and in 90's it became one of the initial companies to develop business in kids' apparel segment.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search