Home / Knowledge / News / Apparel/Garments / Arvind likely to ink deal with Italian label
Arvind likely to ink deal with Italian label
30
Apr '10
Nearing its three-year long wait to retail a foreign denim brand in India, Arvind Brands is nearing the closure of a deal with an Italian menswear label, Energie.

According to a senior official, since four months, the Rs 2.3 billion subsidiary of Arvind Mills that retails foreign brands such as Arrow and Izod, has been in talks with Italian Fashion firm, Sixty Group, which owns Energie.

Although, CEO, Arvind Brands & Retail, Mr J Suresh, confirmed their talks with Sixty Group to fibre2fashion, but declined of a decision being made as yet on the deal. For now, Mr Suresh said, Arvind is following for a licensing agreement for Energie, which includes producing products in India.

In its portfolio, Energie also includes fashionable denim-wear brands for women such as Baracuta, Murphy & Nye, Miss Sixty, Killah Refrigiwear and Richlu. With a production deal, Energie will have more room to tag their apparels with attractive prices catering to the Indian market.

With the help of Energie, Arvind intends to enter the high-end and luxury denim-wear segments with rates starting at around Rs 3,500 per pair of jeans. Though it is said that, Energie is likely to be a cut above Levis Strauss in India, it still operates at a lower price range than Diesel, which is priced at about Rs 8,000.

Sixty Groups', Energie was launched in 1989 and since its inception, with the help of its powerful design concepts and its capacity to experiment among other denim brands, has always set and maintained its benchmark.

Fibre2Fashion News Desk - India


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search