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Jantzen kicks off Centennial Celebration
03
May '10
Jantzen, one of the oldest and most recognizable brands in swimwear and a member of the Perry Ellis International family of brands, has just celebrated its centennial birthday in January 2010. In honor of this momentous occasion, Jantzen has partnered with some of the most well known publications and retailers to help kick off a year long series of commemorative events. Joining forces with Harper's Bazaar, a leader in fashion and beauty trends, and Dillard's, one of the nation's top department stores, offering stylish apparel and accessories with over 300 locations, will get the festivities started in full swing.

One of these celebratory events will take place on May 8, 2010 at the Park Plaza Center, Little Rock, Arkansas, Dillard's location. Celebrating both Jantzen's anniversary and the 140-year history of Harper's Bazaar, the brand will be showcasing imagery from past editorials of the 1910s through today, including current trends and the latest - The Heritage Collection - a capsule collection inspired by suits from the Jantzen Archives.

"We are proud to celebrate our centennial anniversary, as Jantzen has been a leader in the swimwear industry for the past 100 years. Our signature diving girl is an iconic trademark recognized worldwide. Fashion is about a level of escapism and decadence of eras past. We reference our treasured archives as a source of design and marketing inspiration juxtaposing classic trends with modern progression, creativity and originality. Authentic brands never go out of style, they just reinvent themselves. We will continue to offer our consumers timeless glamour, fused with the ultimate fit for every body type. The future of Jantzen will continue to be on the forefront of innovation and empowerment of women," says Lori Medici, Vice President of Marketing, for Jantzen.

In addition to a nostalgic look back, there will be an informal presentation highlighting styles for women of every age. The "Fit Clinic" will offer expert advice on what suits work best for each body type, and information on the latest trends straight from the editor's desk, leaving invitees with all the insight and key Jantzen styles needed for this season. Guests even get a take home goody bag of this season's must haves.

Attendance to this event is open and festivities will last from 2 p.m. until 4 p.m. on Saturday, May 8, 2010. Dillard's is located in the Park Plaza Center, 6000 W Markham, Little Rock, Arkansas.

Perry Ellis International Inc


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