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Look out synthetics…wool is back in style
May '10
Synthetic materials are out of style. Traditional materials, such as wool, are back in fashion with a vengeance.

Wool is making a comeback! More and more, consumers are buying wool because they know that wool has the durability and longevity that makes a purchase more like an investment, and today's man made fibers just can't compete. Starting in the 1950's, with the changing modern society, wool was getting a reputation for being old fashioned and hard to care for. Man-made synthetic fibers were easier to wash and care for. Wool was considered old fashioned and no longer in style. But today, wool is making its comeback. Wool has once again become attractive and fashionable.

Wool is an extraordinary material which is why Duluth Pack has decided to incorporate it in their product line. Duluth Pack has been hand making canvas and leather bags for128 years. Duluth Pack products are known for their durability, high quality, and Lifetime Guarantee. What do wool and Duluth Pack have in common? Both have been tested through the years and both prove that their durability and traditional appeal will outlast and out-perform everything else. By combining wool material with Duluth Pack quality craftsmanship, something very special has been created.

In the last few months, Duluth Pack has expanded their product line by introducing wool bags. Currently, Duluth Pack is offering women's purses and messenger bags made out of wool. But, with a few minor adjustments, they can make almost any bag or pack out of wool. Tom Sega, Duluth Pack President, states “These wool bags have quickly become a hit with our employees and customers. Wool gives the product a very classy look, and makes it that much more versatile.”

Why wool? It is naturally water repellent, durable, and resistant to static, dust, and dirt. Wool, also a sustainable resource, is a waste product of sheep every spring. What keeps the sheep warm and dry through the winter, keeps us warm and dry after they are done with it. Wool has been used for thousands of years and still, there is nothing better.

According to Google Search Trends, wool is desired almost 5 to 1 over polyester and this number is up 20% in less than 6 years. Is it because polyester reminds us of discos and odor-filled leisure suits? Or is it because we finally realized that wool is just easier on the environment and does the job better than any synthetic fiber could ever do? Step aside synthetics, wool is what it's all about!

Duluth Pack has been in business since 1882, making high quality canoe/camping gear as well has purses, luggage, messenger bags, gun cases, and portfolio bags. These products are still manufactured in the same location in Duluth, Minnesota since 1911, using the same techniques and methods as well. All Duluth Pack products have a Lifetime Guarantee on the craftsmanship and hardware on the construction of their products.

Duluth Pack

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