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Garment exports will give fitting reply to China – Expert
May '10
According to Adiyaman, Nedim Örün, Chairman of the Turkish Fashion and Apparel Federation, the Turkish textile and garment industry seems to be unaffected by the increasing affinity of overseas buyers to choose Chinese products over Turkish ones.

He said, “Since we are already supplying and promoting our textile goods in foreign markets, we are not worried about the textile orders lost to China.” More so, the Turkish textile and apparel industry has two main advantages over Chinese firms, first is the geographical proximity to the buyer market and second is the production of better quality goods.

In the past, the Turkish textile industry was tottering due to aggressive marketing by Chinese textile firms, however, now the industry hopes to revive itself and win back its reputation.

The Turkish textile producers, in comparison to the Chinese producers, are at a more advantageous spot in the international market, owing to its better quality and sustainable goods. Chinese textile goods are of lower quality.

Therefore, since the value-addition by Turkish textile firms is higher than those by Chinese companies, the chances of Turkish firms benefiting from this are higher, once the negative effects of the 2009 economic meltdown eases.

As compared to Chinese firms that concentrate on producing regular apparels such as T-shirts, Turkish firms produce jeans and shirts based on the current fashion trends seen in the international markets. So, with their focus on new good,s that lure more consumers throughout the global markets, acts as an added advantage for them, avers, Örün

Acquisitions of small-sized companies by bigger textile firms are encouraged by the Turkish government, thereby, increasing competitiveness and profits for the companies in the future.

According to Örün it is vital to encourage further development of new textile and clothing producing facilities as it will help generate more employment.

Fibre2Fashion News Desk - India

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