Home / Knowledge / News / Apparel/Garments / Blue By Yoo for Frederick's of Hollywood swimwear line
Blue By Yoo for Frederick's of Hollywood swimwear line
04
May '10
Frederick's of Hollywood Group Inc. announced that it has signed an exclusive, multi-year international licensing agreement with Blue By Yoo to manufacture, distribute and market a new line of women's swimwear under the Frederick's of Hollywood brand. Blue By Yoo plans to launch a limited edition line of the Frederick's of Hollywood swimwear over Memorial Day weekend 2010.

In addition to selling the women's swimwear line through Frederick's of Hollywood retail stores, catalog and website, Blue By Yoo will also distribute the product line to department stores, specialty retail chains, boutique stores, intimate apparel stores and resort outlets.

"We are excited to move forward with Blue By Yoo and launch a Frederick's of Hollywood swimwear line that encompasses the 'SEXY' image that our brand represents. This is a natural extension for the Frederick's of Hollywood brand and caters to our existing customers' needs and lifestyles," stated Thomas Lynch, the Company's Chairman and Chief Executive Officer. "Swimwear was one of the first markets we wanted to enter with our new licensing initiative. We believe the potential for a swimwear line under the Frederick's of Hollywood name is significant, and partnering with Blue By Yoo offers us considerable market experience and a distribution network that extends beyond our own stores and catalog."

Ron W. Yoo, President and CEO of Blue By Yoo, said, "The Frederick's of Hollywood brand fits perfectly into today's swimwear market, offering customers the ability to show their sexy Hollywood inspired style on the beach or at the pool. The timing of this agreement will allow us to show a sneak peak of what's to come in the 2011 season, with initial product going to market for the 2010 Memorial Day weekend."

Frederick's of Hollywood Group Inc

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X