• Linkdin

Retailers need to have right product mix

04 May '10
1 min read

With growing competition and diversifying markets in the volatile clothing and fashion world, companies are looking at gaining market share by increasing product diversity in apparel. It becomes difficult to manage the product with respect to time and cost.

Additionally, global outsourcing makes the Apparel Supply Chain even more complicated. It is necessary to get the right product at the right place and at the right price. Hence, focusing on the impact of product diversification on the operational structure of the Apparel Supply Chain becomes important.

A right product mix also requires an increased number of lots at various stages of production. This multiplicity in manufacturing batches complicates the nature of operation in terms of; loss of productivity, value loss, difficulty in assortment planning, and poor asset management.

A high degree of variability is present in the retail segment due to the changing fashion scene and the short season windows. Product lines multiply with the introduction of new segments every season.

Retailers need to manage this diversified product line through different stages like product development, outsourcing apparel, sample approval, production, distribution and merchandising, etc., across vast geographical distances

Click here to read the complete article.

Fibre2fashion News Desk - India

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search