Home / Knowledge / News / Apparel/Garments / John Chatterton brings star power to Ocean Athlete launch
John Chatterton brings star power to Ocean Athlete launch
04
May '10
Ocean Athlete, the North Carolina-based ocean sports apparel brand, will make its online retail debut in June with the help of scuba diving superstar John Chatterton. Chatterton is the popular host of the History Channel's series Deep Sea Detectives and one of the world's preeminent wreck divers.

Chatterton is the first endorsee signed by Ocean Athlete to market its apparel and accessories designed for coastal sporting lifestyles, including diving, surfing, sailing and fishing. Ocean Athlete will also be supporting Soldiers Undertaking Disabled Scuba, or SUDS, a program that is important to Chatterton who is a combat veteran of Vietnam. SUDS, founded at Walter Reed Army Medical Center, aids in the rehabilitation of injured soldiers returning from Iraq and Afghanistan.

"For anyone in the dive world, John Chatterton is a rock star," said Duane Willis, president and founder of Ocean Athlete. "He brings immediate credibility to our brand, and working with him to help benefit SUDS makes our partnership that much more rewarding." In addition to benefitting from Chatterton's worldwide recognition among divers, Ocean Athlete will also offer diving enthusiasts exclusive online content provided by Chatterton.

"I am very excited to be part of the Ocean Athlete team," Chatterton said. "The brand's involvement in diving and other ocean sports, plus their support of programs like SUDS, convinced me that this is a company I would be proud to represent."

Ocean Athlete


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search