Huggies MomInspired to help fund new-to-market business ideas
05 May '10
4 min read
"From an R&D and product development standpoint, we realize we need to find new and different ways to source innovation -- in this case, through the lens of our most important consumer, mom," said Steve Paljieg, senior director, corporate innovation for Kimberly-Clark. "That's why we believe this program is such a win-win: for mom inventors as well as for the innovative commercial opportunities they will inspire for Kimberly-Clark."
The Huggies brand helps provide simple solutions for moms and dads to fully enjoy each and every day of parenthood. The Huggies brand is a part of the Kimberly-Clark Corporation portfolio of trusted brands and is essential to helping moms around the world have a better life.