Sean John Sportswear to debut at Macy's in 2011
Sean John, the contemporary fashion sportswear company, and Macy's, Inc., announced they have reached an agreement under which Macy's will be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning in Spring 2011, with merchandise receipts arriving in October 2010. The exclusive Sean John product will be available online at macys.com and in 400 Macy's stores across the country in 2011, with additional stores to be added in the years ahead.
The exclusive sportswear line will include woven sportshirts, knits, sweaters, tees, denim, vests, shorts and collection pants, outerwear, jackets and sportcoats.
Extensive Sean John sportswear shops will be included in Macy's flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Costa Mesa, CA. This new partnership will make way for an improved in-store experience driven by Sean John's new aesthetic and art direction for in-store visuals, fixtures and non-traditional marketing initiatives and programming.
The apparel in Sean John's new men's sportswear collection will feature new standards for fit and workmanship and will include casual and dressy looks. Fashion will continue to drive the assortment with emphasis on fabric development with a modern approach to rejuvenating classic silhouettes. In addition to the exclusive sportswear offering, Sean John fragrances, fine tailored clothing, shirts and ties, lounge and underwear, leather goods, boys, women's, and all other product categories will also have increased visibility in Macy's stores throughout the country.
Sean John Founder, Sean “Diddy” Combs, said, “I am overwhelmed and humbled by the recognition from such an iconic American retailer as Macy's and we're astounded by the opportunity that this exclusive deal gives the Sean John brand and all of our licensing partners. When I launched the Sean John brand over 11 years ago, we created the tag line 'The Future of Fashion” and as we are announcing this partnership, I truly believe the future has arrived.”
This partnership enhances an already strong relationship and delivers modern fashion aesthetic for the Macys customer,” added Sean John President, Dawn Robertson.
Terry Lundgren, chairman, president and CEO of Macy's, Inc., said, “I have always admired Sean's sense of fashion, as well as his business acumen. He has a keen insight into the needs of a style-conscious, contemporary man. In becoming the exclusive department store retailer of his men's sportswear collection, Macy's is able to bring a new dimension to this customer across the United States.”
Jeff Gennette, Macy's chief merchandising officer, also added, “An expanded Sean John collection will reinforce Macy's as a destination for modern menswear with a sophisticated aesthetic, both casual and dressy. This will accentuate the assortment in our men's departments, and will set us apart from other department store and specialty retailers. With the partnership of leading designers such as Sean Combs, Macy's is rapidly building the most interesting and complete assortment of menswear available.”