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Van Brunt as Brand President - Soma Intimates
06
May '10
Chico's FAS, Inc. announced that it has appointed Laurie Van Brunt as Brand President - Soma Intimates. Ms. Van Brunt is expected to start the week of May 17, 2010 and will be reporting directly to David F. Dyer, President and CEO.

Ms. Van Brunt has spent the last five years with J.C. Penney Company, serving as its Marketing Vice President, Director of Brand Management and most recently as a Vice President over Intimate Apparel. At J.C. Penney, Ms. Van Brunt was responsible for the private brand portfolio for women's apparel, lingerie, home, accessories, and footwear. Ms. Van Brunt has over 30 years of retail experience, more than 25 years of specialty retail experience with companies such as Chadwick's of Boston, Lane Bryant, and Petite Sophisticate, and 15 years of intimate apparel experience.

David F. Dyer commented, "We are delighted to welcome Laurie to the Chico's FAS family. Laurie is an inspiring and successful leader with an excellent merchandising, visual, and strategic planning background in both the store and Internet environments. Her experience and perspective should enable us to continue building the Soma Intimates brand in the marketplace."

Mr. Dyer continued, "I would like to take this opportunity to thank Verna Gibson, Board member and interim Brand President--Soma Intimates, for her tireless efforts and dedication in leading the Soma brand over the past several months. Under Verna's leadership, Soma is well positioned for continued growth and is entirely focused on its mission to provide innovative and expertly fitted designer quality intimate and lifestyle apparel at affordable prices. Thank you Verna."

Ms. Gibson will continue working with the Soma Intimate brand for the next few months to facilitate a smooth transition of responsibilities to Ms. Van Brunt.

Chico's FAS Inc

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