Home / Knowledge / News / Apparel/Garments / Van Brunt as Brand President - Soma Intimates
Van Brunt as Brand President - Soma Intimates
06
May '10
Chico's FAS, Inc. announced that it has appointed Laurie Van Brunt as Brand President - Soma Intimates. Ms. Van Brunt is expected to start the week of May 17, 2010 and will be reporting directly to David F. Dyer, President and CEO.

Ms. Van Brunt has spent the last five years with J.C. Penney Company, serving as its Marketing Vice President, Director of Brand Management and most recently as a Vice President over Intimate Apparel. At J.C. Penney, Ms. Van Brunt was responsible for the private brand portfolio for women's apparel, lingerie, home, accessories, and footwear. Ms. Van Brunt has over 30 years of retail experience, more than 25 years of specialty retail experience with companies such as Chadwick's of Boston, Lane Bryant, and Petite Sophisticate, and 15 years of intimate apparel experience.

David F. Dyer commented, "We are delighted to welcome Laurie to the Chico's FAS family. Laurie is an inspiring and successful leader with an excellent merchandising, visual, and strategic planning background in both the store and Internet environments. Her experience and perspective should enable us to continue building the Soma Intimates brand in the marketplace."

Mr. Dyer continued, "I would like to take this opportunity to thank Verna Gibson, Board member and interim Brand President--Soma Intimates, for her tireless efforts and dedication in leading the Soma brand over the past several months. Under Verna's leadership, Soma is well positioned for continued growth and is entirely focused on its mission to provide innovative and expertly fitted designer quality intimate and lifestyle apparel at affordable prices. Thank you Verna."

Ms. Gibson will continue working with the Soma Intimate brand for the next few months to facilitate a smooth transition of responsibilities to Ms. Van Brunt.

Chico's FAS Inc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search