Home / Knowledge / News / Apparel/Garments / Mark Jackson launches Hand Down Man Down
Mark Jackson launches Hand Down Man Down
06
May '10
It was announced that former NBA great and current ESPN/ABC personality, Mark Jackson, has launched a new basketball apparel line named Hand Down Man Down, with the acronym HDMD serving as the brand logo.

The apparel line derives its name from Jackson's signature catch phrase “Hand Down, Man Down,” which has become a part of popular basketball lexicon thanks to Jackson's emphatic use of the phrase during NBA telecasts on ESPN and ABC. The witty phrase, used to describe a player capitalizing on an opponent's defensive mistake, immediately struck a chord with the public and is now regularly heard both on and off the basketball court, along with his other signature phrase, “Mama, there goes that man!”

HDMD is supporting the nation's largest autism science and advocacy organization, Autism Speaks, and will donate $1 of every t-shirt sale to help the organization fund global biomedical research into the causes, prevention, treatments, and cure for autism; raise public awareness about autism and its effects on individuals, families, and society; and bring hope to all who deal with the hardships of the disorder.

The apparel line, which is defined by the “Hand Down, Man Down” mantra, is versatile and hip. From street courts to arena floors worldwide, the brand's gritty look embodies confidence, passion, and a winner's attitude. The HDMD line includes long and short sleeve shirts, wristbands, headbands and shorts, all of which will initially be sold online exclusively. The brand is ultimately planned to expand to retail stores nationwide as HDMD expands its product line.

The HDMD line is being introduced globally during the 2010 NBA playoffs via a new, fully integrated, multi-media campaign handled by independent, urban-driven Hollywood production company Deon Taylor Enterprises (DTE). The launch effort includes numerous viral initiatives (including ring tones) as well as an upcoming launch event in Los Angeles. Esteemed writer/director/producer Deon Taylor (“Chain Letter,” “The Hustle,” “Dead Tone,” “Nite Tales”), who teamed with Jackson to develop the HDMD concept, is writing and directing the entire HDMD campaign, which will feature A-list actors, musicians and athletes.

Many of the campaign's creative elements integrate a viral call to action for consumers to obtain ringtone downloads. There will also be downloadable wallpapers and images, as well as applications to send a friend a catch phrase message from Mark Jackson.

Commented Jackson, “My job as an NBA analyst is to tell it like it is and bring insider knowledge and a bit of flare to NBA coverage. I'm just happy there is now proof that people listen to me! I could never have envisioned that my commentary would inspire an apparel line, but I think we have something special and unique here. It's a very distinct line that captures the spirit of the game and the spirit of athletic competition in general. The HDMD line will have a look for everyone.”

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search