Home / Knowledge / News / Apparel/Garments / Batik uniforms for cab drivers
Batik uniforms for cab drivers
May '10
Drivers of cab operator, Blue Bird Group, will soon be wearing batik uniforms as part of the company's attempt to reinforce its identity amongst strong competition in the sector.

With their uniforms intended to represent the rich Indonesian culture, these cab drivers could also turn into ambassadors for tourism, suggested, Vice President (Business Development), Noni Purnomo.

While sealing a Memorandum of Understanding (MoU) with batik manufacturers, PT Batik Danar Hadi, Purnomo also said that, donning cab drivers with batik uniforms will be an initiative from their side in preserving the country's rich culture.

While, about 50,000 cab drivers of Blue Bird Group will be provided batik uniforms by the end of this year, drivers of Silver Bird limousine taxi service will be changing over to batik-themed uniforms in a span of next two years.

After UNESCO termed batik as an Intangible Cultural Heritage, the popularity of batik printed fabric has increased; as a result, people are seen wearing batik print garments at their workplace and at private occasions.

Designer, Chossy Latu, who is designing the uniforms, has chosen traditional batik motif over the contemporary batik motif. Explaining his choice he said that, the traditional motif is a Javanese motif that comprises of elements which, will indirectly bring out the Blue Bird image. More so, the motif of rice (food) and cotton (cloth) within this Javanese motif depicts welfare.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search