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Moody Mamas spring line breathes life into maternity fashion
May '10
Millions of moms-to-be across America will be able to follow in the footsteps of trend-setting celebrity moms who are all fans of the ultra-popular high-fashion maternity line Moody Mamas, by scooping up their spring capsule collection on Target.com. Moody Mamas has revolutionized maternity fashion by giving it a youthful make-over with inspiration straight from the runways.

The 2-year-old brand Moody Mamas, which has caught on like wildfire in Hollywood, is the brainchild of 2 fashion-savvy young women in their 20's, Marta Abrams and Elise Rosemarin, who are single and have never had children – admittedly an unlikely pair to design a maternity line – which is precisely why they have been so successful --throwing out the rulebook and shaking up the status quo by creating a bold maternity line set to "take the frump out of the bump" by injecting flair into the lives of expectant moms everywhere. It has also become the go-to maternity line for women worldwide, available at more than 200 boutiques and other major retailers, including Nordstrom.com and Harrods.

"Gone are the days when women want to dress "down" during pregnancy. Expectant moms of our generation want to look and feel great! That's why we are so excited about our spring collection for Target.com. Fun and flirty, our collection is fashion forward AND affordable. This line is a steal. We are so happy it is launching in time for Mother's Day!" say Marta Abrams and Elise Rosemarin.

With its flattering shapes and colorful designs, Moody Mamas spring collection breathes life into maternity fashion. Designed to make women "feel good about themselves during pregnancy" Moody Mamas does just that by providing its customers with great quality and contemporary styles that extend from maternity to post-partum. Stand-outs are the "Nursing Maxi Dress" with concealed nursing slits and the "Sleeveless Flounce Dress". As their pal, Christian Siriano says, "I think the Moody Mamas have hit the mark from head to stiletto!"

Moody Mamas Inc

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