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Xtep order books to grow by 20% in Q4
08
May '10
According to manufacturer of sports apparel, Xtep International, the order book position is likely to increase by 20 percent, in the period October- December 2010, as compared to the same period in 2009.

Said Chairman and Chief Executive, Ding Shuipo, “Orders that are yet to be delivered within the first nine months of 2010 have already shown an increase of over 20 percent on year-on-year basis and therefore, the company is sure that the last quarter will also indicate substantial growth.

While addressing the company's annual general meeting (AGM), Ding also averred that, rates of their goods have increased in single digits this year and therefore he is confident that they will witness more growth in the sales of goods.

Another reason for this confident approach is the increasing population of health conscious migrants, who are migrating into mainland cities. These individuals like to don local sports garments, thereby, help in further enhancing the demand for sports apparels.

As compared to the same period last year, the Labour Day holidays this year, sales witnessed an increase in double-digits. Ding further informed that, business that will be derived from advertisements and promotions, in addition to, sponsoring the World Expo in Shanghai, will add up to 10–13 percent of the overall earnings this year. The expo volunteers will be seen wearing uniforms manufactured by Xtep.

Fibre2Fashion News Desk - India


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