Interviews
Green Blossoms introduces sophisticated women's shirts
08 May '10
2 min read
Green Blossoms, a newly launched sustainable clothing company, introduces its line of sexy, sophisticated women's shirts.
“I don't consider myself a fashionista by any means, but after a long day at work, all I wanted to do was get out of my business suit and into a comfortable outfit,” says Michelle Lancaster, founder of Green Blossoms. “Many of the eco-fashion brands out now usually fall into one of several categories: printed t-shirts with social messages, or high-end and trendy designs, or yoga wear. That leaves out people in my generation, who sometimes just want a plain, simple, yet nicely fitted, flattering shirt. I know many women are like me in that they want to make environmentally conscious choices, but they still want to look good without being too trendy. We work hard all day, and sometimes we don't want to have to work hard on our wardrobe also. These shirts were designed to do just that. Lounging around at home? These are perfect for that. Going out for drinks? Just add jeans and a blazer, maybe a necklace or scarf, and you're set. Going for a run or yoga? Easy, just wear these over your sports bra.”
The women behind Green Blossoms treat the company as more than just a clothing line. In fact, the Green Blossoms blog is dedicated to helping women lead not just a greener lifestyle, but also healthier and happier lives. In addition to the occasional green tips and weekly do-it-yourself spa articles, Green Blossoms will be launching a new series designed to help find that work/life balance.
The monthly articles will consist of ideas for women to take one day a month for themselves and their friends and have fun for that day. Of course, the ideas will have eco-conscious shades to them. “Just because you're living more sustainably doesn't mean you have to stop having fun,” says Ms. Lancaster. “We're just helping women do it in a more eco-friendly way!”
“I don't consider myself a fashionista by any means, but after a long day at work, all I wanted to do was get out of my business suit and into a comfortable outfit,” says Michelle Lancaster, founder of Green Blossoms. “Many of the eco-fashion brands out now usually fall into one of several categories: printed t-shirts with social messages, or high-end and trendy designs, or yoga wear. That leaves out people in my generation, who sometimes just want a plain, simple, yet nicely fitted, flattering shirt. I know many women are like me in that they want to make environmentally conscious choices, but they still want to look good without being too trendy. We work hard all day, and sometimes we don't want to have to work hard on our wardrobe also. These shirts were designed to do just that. Lounging around at home? These are perfect for that. Going out for drinks? Just add jeans and a blazer, maybe a necklace or scarf, and you're set. Going for a run or yoga? Easy, just wear these over your sports bra.”
The women behind Green Blossoms treat the company as more than just a clothing line. In fact, the Green Blossoms blog is dedicated to helping women lead not just a greener lifestyle, but also healthier and happier lives. In addition to the occasional green tips and weekly do-it-yourself spa articles, Green Blossoms will be launching a new series designed to help find that work/life balance.
The monthly articles will consist of ideas for women to take one day a month for themselves and their friends and have fun for that day. Of course, the ideas will have eco-conscious shades to them. “Just because you're living more sustainably doesn't mean you have to stop having fun,” says Ms. Lancaster. “We're just helping women do it in a more eco-friendly way!”
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