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Camilla d'Errico to launch Helmetgirls designs
10
May '10
Camilla d'Errico, one of the leading ladies in the urban, pop art and comics scenes, has teamed up with the original pop and underground culture clothing store, Hot Topic, to launch 3 bold and colorful Helmetgirls designs on fitted t-shirts.

“I truly feel that my art should be available for everyone who enjoys it. I create art out of a passion to share it with people, and my first fans and customers were actually teen and tween girls. These shirts are for them, their big sisters and even their Moms!” says Camilla. “I get so much fan mail about my Helmetgirls, so they were perfect candidates for the line. They are inspired by everything that shaped me: comics, anime and manga, and cartoons.”

Best known as just, “Camilla”, this outgoing artist, illustrator and character creator has a natural artistic versatility that allowed her to make waves in the fine art world, to create a name for herself in the comic and graphic novel industry, and to selectively disseminate her beautiful artwork commercially through merchandise, clothing and accessories.

“Camilla's designs are gorgeous. Her manga influence is noticeable but not overpowering. There are people who instantly recognized the images as being Camilla's, and others who immediately fell in love with them”, says Mike Mattox, CEO of licensee All Pacific Apparel Ltd.

“Helmetgirls are my original characters so it has been fun to bring to them to life with bold colors in this line”, continues Camilla, “Good fit, beautiful prints with a touch of varnish, and high quality garment ensure that the final product best represents me and my art. We really focused on quality when designing and making these. I'm thrilled with the results.”

T-shirts are the new canvas for many artists, and the perfect vehicle for spreading their art. Wearable art is a term that has been coined, and many urban artists have been creating t-shirts showcasing their art. Camilla concludes, “Hot Topic's soul is underground, cult, comic, music and pop culture, which made them the perfect retailer to in which launch Helmetgirls clothing.”

The three Helmetgirls designs are now in Hot Topic stores across the US, and online. With her fans alerted through various social media channels, these t-shirts are already being snapped up, quickly making the artist's series a fan favorite.

Camilla d'Errico


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