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CK to launch t-shirts featuring Roald Dahl's characters
May '10
CK Productions is set to launch a line of adult t-shirts with characters from Roald Dahl's best selling story, 'The World of Roald Dahl', to be illustrated by artist, Quentim Blake.

The World of Roald Dahl ventured into the apparel sector, following a deal that DRi Licensing has inked with CK Productions to produce a range of adult t-shirts.

The new clothing line of children, juniors and men will comprise knitted tops and bottoms, loungewear and boxer shorts. These lines are planned to be distributed to mid-tire and specialty stores. The initial shipments of these lines have already been done, while further shipments will be undertaken throughout the ongoing year.

Alicia Davenport, Licensing Director at DRi expressed delight over welcoming CK production to the wonderful world of Roald Dahl. She also added that, CK is an innovative company and is already planning new exciting designs and treatments.

Fibre2Fashion News Desk - India

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