Home / Knowledge / News / Apparel/Garments / FOH-HRH to actively promote young & sexy lifestyle
FOH-HRH to actively promote young & sexy lifestyle
12
May '10
Frederick's of Hollywood Group Inc. and Hard Rock Hotel & Casino Las Vegas announced an integrated marketing and media agreement that will bring together these two sexy and iconic brands for women.

Through the partnership, the two companies will actively promote the young and sexy lifestyle they represent across multiple venues, including social networking, product integration, cross promotion and unique events. Frederick's of Hollywood will receive on-site presence throughout the Hard Rock Hotel & Casino Las Vegas, including event participation at the hotel's hottest clubs and pools, retail presence throughout HRH and featured Frederick's of Hollywood merchandise will be promoted through various HRH sales channels.

"We have entered a strategic alliance by which Frederick's of Hollywood and the Hard Rock Hotel & Casino Las Vegas will enhance each other's brands. With a similar customer demographic and attitude, we have the opportunity to more effectively reach our targeted customer," stated Thomas Lynch, Frederick's Chief Executive Officer. "The partnership embodies the excitement of Las Vegas and the sexy look of Hollywood."

"This is a mutually beneficial partnership for Frederick's of Hollywood and Hard Rock," said Hard Rock Hotel & Casino Vice President and CMO Phil Shalala. "We have created an even greater opportunity for our guests to immerse themselves in the sexy lifestyle we are known for."

Las Vegas-based MEGA, INC. and its President Danny Socolof together with Amrita Sen of Vault Agency facilitated the Hard Rock Hotel & Casino Las Vegas/Frederick's of Hollywood partnership.

Frederick's of Hollywood Group Inc

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search