BRAVADA Fitness outlet to offer Brazilian workout clothes

13 May '10

3 min read

BRAVADA Muscle Flex Inc. announced that it will open its flagship BRAVADA Women's Activewear and Fitness retail store June 1st on Robertson Blvd, one of the most well known shopping districts in Los Angeles. Robertson Blvd is home to some of the most high profile retailers including: MAC Cosmetics, Ralph Lauren, Dolce & Gabbana, Kitson as well as the #1 place to be “seen” for lunch in Los Angeles, The Ivy Restaurant.

This flagship BRAVADA location is being developed to launch additional retail locations and expand nationally through a franchise model. At present, BRAVADA Muscle Flex anticipates operating 3 - 5 locations with additional BRAVADA retail showrooms being developed under a franchise strategy. BRAVADA currently has a second location picked and shall proceed in a time frame consistent with developing a replicable franchise model.

The first BRAVADA Women's Fashion Activewear Fitness outlet will offer a full selection of its sassy Brazilian workout clothes, the Muscle Flex VATA Brasil women's sportswear and fitness line which it has partnered with Kim Kardashian on, as well as additional fitness products, apparel and equipment with a definite specialty towards sassy and sexy women's yoga, activewear and athletic apparel.

BRAVADA Muscle Flex entered into an extremely beneficial 3 year lease which, after consolidating a number of cost redundancies, will result in a monthly lease expense of about $2,500.00 a month the first year with only modest increases in year two and year three. Careful selection on store location coupled with entering lease obligations that are beneficial to growth are the key factors in selecting additional locations.

At present, BRAVADA Muscle Flex online sales from its two websites, BravadaWomen.com and MuscleFlexVATA.com are generating between $15,000 - $25,000 monthly after only a few weeks in operation. Online revenue is expected to grow in conjunction with the BRAVADA retail operations. BRAVADA Muscle Flex anticipates its flagship retail location to produce between $25,000 - $50,000 in monthly sales for the first 3 months with steady growth over the first year.

BRAVADA projects revenue for this first Robertson Blvd retail store to be between $75,000 - $100,000 monthly after its first year of operations with incremental growth from BravadaWomen.com and MuscleFlexVATA.com. BRAVADA is also currently developing its franchise program which it hopes to launch in the near future as additional BRAVADA corporate retail stores are opened.

Danny Alex, CEO of BRAVADA Muscle Flex, commented, “When you think of an exclusive women's activewear and fitness store, which do you think of? Therein lies BRAVADA's opportunity… there really is no recognizable store that focuses strictly on female activewear and fitness. BRAVADA retail outlets will be branded as a 'Women's place for fashion activewear and fitness.' We believe that with our franchise model and product offering wecan grow the BRAVADA chain quickly especially when coupled with our partnership with Kim Kardashian. Everything from women's yoga, running, gym wear to fitness equipment will be a part of our product offering specifically for women.”

BRAVADA Muscle Flex Inc

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