Home / Knowledge / News / Apparel/Garments / BRAVADA Fitness outlet to offer Brazilian workout clothes
BRAVADA Fitness outlet to offer Brazilian workout clothes
May '10
BRAVADA Muscle Flex Inc. announced that it will open its flagship BRAVADA Women's Activewear and Fitness retail store June 1st on Robertson Blvd, one of the most well known shopping districts in Los Angeles. Robertson Blvd is home to some of the most high profile retailers including: MAC Cosmetics, Ralph Lauren, Dolce & Gabbana, Kitson as well as the #1 place to be “seen” for lunch in Los Angeles, The Ivy Restaurant.

This flagship BRAVADA location is being developed to launch additional retail locations and expand nationally through a franchise model. At present, BRAVADA Muscle Flex anticipates operating 3 - 5 locations with additional BRAVADA retail showrooms being developed under a franchise strategy. BRAVADA currently has a second location picked and shall proceed in a time frame consistent with developing a replicable franchise model.

The first BRAVADA Women's Fashion Activewear Fitness outlet will offer a full selection of its sassy Brazilian workout clothes, the Muscle Flex VATA Brasil women's sportswear and fitness line which it has partnered with Kim Kardashian on, as well as additional fitness products, apparel and equipment with a definite specialty towards sassy and sexy women's yoga, activewear and athletic apparel.

BRAVADA Muscle Flex entered into an extremely beneficial 3 year lease which, after consolidating a number of cost redundancies, will result in a monthly lease expense of about $2,500.00 a month the first year with only modest increases in year two and year three. Careful selection on store location coupled with entering lease obligations that are beneficial to growth are the key factors in selecting additional locations.

At present, BRAVADA Muscle Flex online sales from its two websites, BravadaWomen.com and MuscleFlexVATA.com are generating between $15,000 - $25,000 monthly after only a few weeks in operation. Online revenue is expected to grow in conjunction with the BRAVADA retail operations. BRAVADA Muscle Flex anticipates its flagship retail location to produce between $25,000 - $50,000 in monthly sales for the first 3 months with steady growth over the first year.

BRAVADA projects revenue for this first Robertson Blvd retail store to be between $75,000 - $100,000 monthly after its first year of operations with incremental growth from BravadaWomen.com and MuscleFlexVATA.com. BRAVADA is also currently developing its franchise program which it hopes to launch in the near future as additional BRAVADA corporate retail stores are opened.

Danny Alex, CEO of BRAVADA Muscle Flex, commented, “When you think of an exclusive women's activewear and fitness store, which do you think of? Therein lies BRAVADA's opportunity… there really is no recognizable store that focuses strictly on female activewear and fitness. BRAVADA retail outlets will be branded as a 'Women's place for fashion activewear and fitness.' We believe that with our franchise model and product offering wecan grow the BRAVADA chain quickly especially when coupled with our partnership with Kim Kardashian. Everything from women's yoga, running, gym wear to fitness equipment will be a part of our product offering specifically for women.”

BRAVADA Muscle Flex Inc

Must ReadView All

Textiles | On 29th Mar 2017

'Increase in demand for organic designer linen'

There has been an increase in the demand for organic designer linen....

Apparel/Garments | On 29th Mar 2017

Jo-Ann launches 'Buy Online, Pick Up in Store' service

Jo-Ann Fabric and Craft Stores, a specialty retailer of crafts and...

Courtesy: Pratibha Syntex

Textiles | On 29th Mar 2017

Pratibha Syntex wins C&A's Best Global Supplier Award

Pratibha Syntex, a leading manufacturer and exporter of knitted...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search