Home / Knowledge / News / Apparel/Garments / Gear For Sports enters the high school market
Gear For Sports enters the high school market
13
May '10
Gear For Sports, a leading supplier in the US of customized sportswear is taking its experience of more than 35 years in the collegiate market place to the high school market. Gear For Sports' family of brands (Under Armour, Champion and Gear For Sports) offers high schools a one stop shop environment where buyers can get the best performance products with great athletic heritage and quality that is second to none. High school's can now choose from men's, women's and youth apparel with custom graphics at 24 piece minimums taking spirit wear to the next level. High school buyers can also take advantage of the free signage that Gear offers its customers.

Gear For Sports has a wide range of distribution channels such as collegiate bookstores, traditional national retailers, sporting goods retailers, the U.S. Military, professional sports leagues and teams, green grass golf stores and resort retailers. Gear has successfully met the needs of its niche distribution channels with industry-leading design to delivery capabilities. The company is confident it can do the same in the high school market.

Gear has the largest and most sophisticated graphic design teams in these channels with 63 in-house graphic artists and an easily searchable on-line library of over one million unique customer designs. The company's 13 in-house product designers work directly with its foreign suppliers to develop attractive, popular sportswear designs. The company has developed a highly flexible decoration model to provide a wide selection of sportswear products customized for 8,000 customers. Gear incorporates each customer's specific graphic designs across 35 decoration processes. Gear's rapid decoration model allows it to respond to quick turn around, event-driven demand and thereby maintain its inventory of non-decorated apparel. The company's 150 person, nationwide sales force enables successful support to its customers with “high-touch” service.

Customized high school sportswear is a particularly attractive sector of the broader sportswear market given the stable, recurring demand and desire of consumers to express their affinity to various organizations, places and events. Parents, alumni and high school sports fans are attractive, as they possess high levels of discretionary income and/or a strong willingness to pay for sportswear customized to express their passionate high school affiliations. This demographic continues to purchase sportswear regardless of the broader consumer-spending environment.

GFSI Inc

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search