Gear For Sports enters the high school market

13 May '10

2 min read

Gear For Sports, a leading supplier in the US of customized sportswear is taking its experience of more than 35 years in the collegiate market place to the high school market. Gear For Sports' family of brands (Under Armour, Champion and Gear For Sports) offers high schools a one stop shop environment where buyers can get the best performance products with great athletic heritage and quality that is second to none. High school's can now choose from men's, women's and youth apparel with custom graphics at 24 piece minimums taking spirit wear to the next level. High school buyers can also take advantage of the free signage that Gear offers its customers.

Gear For Sports has a wide range of distribution channels such as collegiate bookstores, traditional national retailers, sporting goods retailers, the U.S. Military, professional sports leagues and teams, green grass golf stores and resort retailers. Gear has successfully met the needs of its niche distribution channels with industry-leading design to delivery capabilities. The company is confident it can do the same in the high school market.

Gear has the largest and most sophisticated graphic design teams in these channels with 63 in-house graphic artists and an easily searchable on-line library of over one million unique customer designs. The company's 13 in-house product designers work directly with its foreign suppliers to develop attractive, popular sportswear designs. The company has developed a highly flexible decoration model to provide a wide selection of sportswear products customized for 8,000 customers. Gear incorporates each customer's specific graphic designs across 35 decoration processes. Gear's rapid decoration model allows it to respond to quick turn around, event-driven demand and thereby maintain its inventory of non-decorated apparel. The company's 150 person, nationwide sales force enables successful support to its customers with “high-touch” service.

Customized high school sportswear is a particularly attractive sector of the broader sportswear market given the stable, recurring demand and desire of consumers to express their affinity to various organizations, places and events. Parents, alumni and high school sports fans are attractive, as they possess high levels of discretionary income and/or a strong willingness to pay for sportswear customized to express their passionate high school affiliations. This demographic continues to purchase sportswear regardless of the broader consumer-spending environment.

GFSI Inc

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