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Michael Egeck to serve as True Religion's President
14
May '10
True Religion Apparel, Inc. announced that the Board of Directors has named Michael Egeck to serve as the Company's President. Mr. Egeck was most recently President of VF Corporation's Contemporary Brand Coalition and Chief Executive Officer of Seven For All Mankind. Concurrent with VF's acquisition of Seven For All Mankind, Mr. Egeck was given responsibility for establishing and leading the new multi-brand VF coalition consisting of the following brands: lucy Activewear, Splendid, Ella Moss, and John Varvatos, in addition to Seven For All Mankind.

Mr. Egeck's tenure with VF Corp. began in 2000 as President of The North Face brand. In 2004, he was promoted to lead and build VF's Outdoor/America multi-brand outdoor portfolio consisting of the following brands: The North Face, JanSport, Eastpak, Vans, Napapijri, and Reef.

Mr. Egeck began his career with Unionbay Sportswear and was hired shortly after the Company's inception to build operational infrastructure, which resulted in increased inventory turns, improved gross margins, and reduced product time to market. In 1992, he launched the Sportswear division of Columbia Sportswear where he was responsible for top line growth and bottom line profitability of the division during his eight years with the Company. He received his BA in Economics and MBA from the University of Washington.

Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant of True Religion Apparel, Inc. stated, "True Religion is developing into a global lifestyle brand with multiple growth platforms, including retail stores, wholesale distribution, licensing and international business through subsidiaries, joint ventures, and franchises. Mike Egeck has experience and proven success growing a number of premium, global brands over his career, and he will certainly elevate our ability to expand our businesses.

Mr. Egeck will take up his new duties on June 4, 2010. He succeeds Michael Buckley, who has been President since April 2006. Mr. Buckley will be leaving the Company to pursue other interests. Michael Buckley stated, "I'm proud to have helped lead the Company from a wholesale driven jeans business to primarily a retail business, taking the Company from one retail store in the United States to over eighty retail stores globally. The Company also developed a significant licensing business and expanded into multiple sportswear product categories. During my tenure, the Company's sales tripled and we more than doubled earnings per share during the worst economic downturn since the Great Depression. The Company built a "control your own destiny", diversified business model and recruited a first class management team."

Jeffrey Lubell stated, "I want to thank Michael Buckley for his four years of service to this company, during which we grew our sales from $103 million in 2005 to $311 million in 2009. We wish Michael the best of luck in his future endeavors."

True Religion Apparel Inc


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