May '10
“We enjoy working on creative projects and this coop has been a lot of fun,” says Billie Joe Armstrong of Green Day.
A gray and black color palette of bold plaid with Green Day's signature logo overlaid fit the image of the band perfectly, tying the rock & roll attitude championed by Green Day and the loose functional fashion of the surf culture.
“We expect the result to be one of the best selling boardshorts of the year in many of the retail outlets where the product was carried” says Rob McCarty, Billabong Men's Design Director. “Music and surfing are an easy fit.”
While not a Signature Model item specifically endorsed by one of Billabong's top professional surfers, the boardshort will be prominently worn by team riders from Billabong. And although the promotion of the Green Day boardshort was relatively low key, it will find its way into the store windows of key shops in places like Times Square and Main Street Huntington Beach. It will be in stores everywhere throughout the rest of 2010.
Their first model was extremely well received from retail buyers, and the on-going enthusiasm indicates a strong response from surf shop customers for this season as well.
Billabong USA
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