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ME&EM summer collection is ideal for sunny climates
17
May '10
ME&EM have a launched a new summer collection that is elegant an easy to wear. This summer's on trend look is long. Think sophisticated long trather than last years hippy look. Vogue.com has said that the key look for Spring/Summer 2010 is "the long-line dress, the perfect louche layer".

ME&EM have the perfect clothes to ensure you get that louche, relaxed, easy look. From easy to wear day dresses through to lounge wear and maxi dresses it is these stylish yet comfortable long dresses which will be a key investment for summer 2010. And it doesn't stop at dresses either. Think long easy to wear trousers and tunics too. These pieces are also great for the unpredictable UK weather as well as being ideal for hot sunny climates when you want to cover up and yet remain comfortable and stylish.

Two examples of this fabulous yet adaptable look can be found below

ME&EM City Maxi Dress: perfect for nipping round town on hot summer days. Scooped roll-over neck, sleeveless with gorgeous a-line shape. Relaxed pocket on LHS. Available in Black, Light Grey and Navy.

ME&EM Linen Jersey Maxi Dress: Semi fitted cross front bodice finishing on bra line. Elegant A-line shape to ankle. Adjustable straps & removable bra cups. Cotton jersey lining. 2 concealed pockets in side seam. Available in Black and Milk White. £205. As seen opposite.

Famed for their effortless style & luxurious fabrics, ME&EM is a collection of chic easy day clothing and accessories for women who want to be as stylish as they are comfortable. Whether you're looking for something to sleep in, lounge around in, jump on a plane in, wear at the weekend, for the school run or for off duty days, the ME&EM collection means you can dress in comfortable luxury 24/7. Easy online ordering, free UK returns as standard. Next day delivery, personal shopper & gift vouchers available.

It was founded in London in 2007 by Emma Howarth and Clare Hornby, who met when they were both working in advertising, and were at a loss to find elegant yet comfortable clothing to relax in. They are fanatical about cut, styling and colour, ensuring they have a loyal customer and celebrity following.

ME&EM

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Courtesy: India ITME

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