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Jockey promotes Classics
19
May '10
A recent survey by Jockey International, Inc. asked Americans who they'd most like to bring on a road trip, and George Clooney was named wingman of choice, edging out actor Will Smith. Funnyman Will Ferrell took the third spot, with star athletes Brett Favre, Tom Brady and Derek Jeter rounding out the list.

While Jockey can't promise you a celebrity co-pilot, this classic American underwear and apparel brand might be able to help you with your ride. To celebrate and promote its popular Jockey Classics collection of men's underwear, Jockey is offering a chance to win a vintage Ford Mustang as part of its Jockey Classic Road Trip tour.

The Jockey Classic Road Trip kicked off with an employee event on May 14 at Jockey headquarters in Kenosha, Wis. and will now proceed to various road trip destinations en route to weekend events in Indiana, Missouri, California, Washington and Iowa.

In true classic fashion, a 1965 Caspian-blue Ford Mustang convertible will serve as the tour vehicle. Jockey will drive the iconic car across multiple U.S. states while pulling a small Airstream trailer, and is inviting the public to share their favorite road trip experiences and destinations at each event, and online.

Consumers will also be able to sample Jockey Classic apparel at each tour stop and can register for a chance to win a vintage Ford Mustang.

The Jockey Classic Road Trip will serve to remind consumers that the Jockey Classic line of men's underwear remains a timeless choice in comfort, quality and style.

"From our staple white tees to our iconic briefs, boxers and boxer briefs, Jockey knows what it means to be a classic," said Mo Moorman, director of public relations at Jockey International, Inc. "We're hitting the road this spring and giving people a chance to interact directly with our great Jockey Classic products. Look for our brand ambassadors—the Jockey Roadtrippers—driving a 1965 Mustang, pulling a vintage Airstream trailer. It's truly Classic, and it's the ultimate road trip."

The Jockey Classic Road Trip will visit the Mecum Auto Auction in Indianapolis, Indiana (May 19-23); the Rib America Festival in St. Louis, Missouri (May 29-30); the Temecula Valley Wine and Balloon Festival in Temecula, California (June 4-6); the Tastin' & Racin' Festival in Issaquah, Washington (June 12-13); and the Quad City Air Show in Davenport, Iowa (June 26-27).

Between these larger event destinations, the tour will be making "pit stops" at many places along the way, such as roadside diners and iconic road trip attractions and oddities.

Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows,the simple commitment to serve our consumers' needs continues to be our company's hallmark.

Jockey International, Inc


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