Home / Knowledge / News / Apparel/Garments / Jockey promotes Classics
Jockey promotes Classics
19
May '10
A recent survey by Jockey International, Inc. asked Americans who they'd most like to bring on a road trip, and George Clooney was named wingman of choice, edging out actor Will Smith. Funnyman Will Ferrell took the third spot, with star athletes Brett Favre, Tom Brady and Derek Jeter rounding out the list.

While Jockey can't promise you a celebrity co-pilot, this classic American underwear and apparel brand might be able to help you with your ride. To celebrate and promote its popular Jockey Classics collection of men's underwear, Jockey is offering a chance to win a vintage Ford Mustang as part of its Jockey Classic Road Trip tour.

The Jockey Classic Road Trip kicked off with an employee event on May 14 at Jockey headquarters in Kenosha, Wis. and will now proceed to various road trip destinations en route to weekend events in Indiana, Missouri, California, Washington and Iowa.

In true classic fashion, a 1965 Caspian-blue Ford Mustang convertible will serve as the tour vehicle. Jockey will drive the iconic car across multiple U.S. states while pulling a small Airstream trailer, and is inviting the public to share their favorite road trip experiences and destinations at each event, and online.

Consumers will also be able to sample Jockey Classic apparel at each tour stop and can register for a chance to win a vintage Ford Mustang.

The Jockey Classic Road Trip will serve to remind consumers that the Jockey Classic line of men's underwear remains a timeless choice in comfort, quality and style.

"From our staple white tees to our iconic briefs, boxers and boxer briefs, Jockey knows what it means to be a classic," said Mo Moorman, director of public relations at Jockey International, Inc. "We're hitting the road this spring and giving people a chance to interact directly with our great Jockey Classic products. Look for our brand ambassadors—the Jockey Roadtrippers—driving a 1965 Mustang, pulling a vintage Airstream trailer. It's truly Classic, and it's the ultimate road trip."

The Jockey Classic Road Trip will visit the Mecum Auto Auction in Indianapolis, Indiana (May 19-23); the Rib America Festival in St. Louis, Missouri (May 29-30); the Temecula Valley Wine and Balloon Festival in Temecula, California (June 4-6); the Tastin' & Racin' Festival in Issaquah, Washington (June 12-13); and the Quad City Air Show in Davenport, Iowa (June 26-27).

Between these larger event destinations, the tour will be making "pit stops" at many places along the way, such as roadside diners and iconic road trip attractions and oddities.

Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows,the simple commitment to serve our consumers' needs continues to be our company's hallmark.

Jockey International, Inc

Must ReadView All

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Textiles | On 20th Jan 2017

Xeros to focus on textile sector to develop technology

Xeros technology group plc, the developer and provider of patented...

Apparel/Garments | On 20th Jan 2017

Nine West acquiring womenswear marketer Kasper Group

US based footwear, accessories and denim company Nine West Holdings...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search