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Paithani sarees to get patented
May '10
The traditional and ancient handloom sarees from Paithan town of Aurangabad in the state of Maharashtra are well-recognized for exquisite designs and unique quality. These handloom sarees, which are known as 'Paithani', have been reckoned as royal attire.

But imitation of such a glorious pattern of sarees in other parts of the country is creating a threat for the livelihood of weavers of this traditional garb. Also, due to these fake products, buyers are facing difficulties while buying the product, as differentiating the fake one from the original product is confusing.

Considering such a situation, the Central government recently offered Intellectual Property Rights (IPR) to this traditional attire of Indian women, with an initiative of a forum of the handloom weavers. Such a measure taken by the government has put a restriction on unscrupulous traders, manufacturing and selling fake Paithani sarees.

In addition to all this, an official patent would be acquired, by the Pratishthan Weavers Association of Aurangabad, for these authentic sarees. Holding this patent tag, weavers of Paithani sarees would receive best prices for their products in local as well as international markets.

Fibre2Fashion News Desk - India

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