Bafana shirts cost five times over its factory price

19 May '10

2 min read

Workers who manufacture Bafana shirts say that, paying R 599 for the official replica of the shirt, which is being manufactured in the range of R 100-150, is irrational. According to the industry entrepreneurs, selling the product in retail stores at R 599 for which the factory price is between R 100-150 is a disservice to South Africans.

These duplicate shirts are to be sold to sponsors such as Adidas, at the factory price, as the factory cannot sell its products directly to retailers owing to licensing and branding agreements. Adidas sells the shirt at R 331, excluding VAT, to the retail market; and then the retailers sell the same shirt for R 599, which was irrational, allege the industry entrepreneurs.

Cape Town garment producer, Monviso, produces an array of licensed World Cup clothing. Factory price of a basic T-shirt among these World Cup apparels is R 70 but it is being sold at R 99 in Pick-n-Pay form and in Woolworths it is sold for R 130, which is again a reasonable price, stated an official of the company.

Purchase of products produced domestically can salvage South African jobs, opined unions, Cosatu and Jordaan. The unions have jointly appealed South Africans to check out the 'made in SA' label on all World Cup apparels and other products.

Fibre2Fashion News Desk - India