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Farah Manufacturing to be honored at El Paso Museum of History
20
May '10
Perry Ellis International announces that Farah Mfg. Co. will be honored with an exhibit presented by the El Paso Museum of History as part of the series: El Paso's Firsts and El Paso's Giants. Additionally, a large employee reunion will be held during this time. Farah became a giant in the U.S. men's apparel industry and was started in El Paso, Texas in 1920.

The festivities begins on Tuesday, May 18th with The City Council Proclamation schedule at 9 am at the City Hall, followed by the grand opening of the exhibition on Friday, May 21st at 6:30 pm and the seminars on Saturday, May 22nd. The exhibition will be opened to the public from May 21st, 2010 to May 21st, 2011.

Farah, a giant for many reasons, most importantly because it became a bridge over which tens of thousands of workers passed and either built or enhanced their professional skills. "With the help of opportunities Farah offered, many men and women, including first generation immigrants, gained the ability to provide their families with better income, health care, and educational opportunities to advance their futures. The children and grandchildren of these pioneers have become professionals, as well as business and community leaders, excelling beyond their parents' and grandparents' wildest dreams," commented Jim Farah.

Perry Ellis International acquired the Farah brand in 2005 with great pride and enthusiasm. The original Farah slack made from hopsack canvas became a legendary trend in the world of pants. Over the past 90 years, the brand has evolved offering innovative product through design, fit, functionality and technology. "Farah is an iconic American brand whose timeless design aesthetics appeal to a whole new international generation of fashionistas,"commented George Feldenkries, Chairman and CEO of Perry Ellis International, the parent company.

The El Paso History Museum Exhibit will include photos, videos and artifacts of some of the physical history of the Farah. The reunion, oral histories, lectures and panels will help bring back to life all the dimensions of the giant's history and legacy.

Perry Ellis International is proud to sponsor and participate in the "Farah Today" segment of the exhibition, showcasing marketing material from the Farah 1920 collection. The new 1920 collection distills Farah's heritage into an extraordinary capsule collection of key Farah pieces from chambray work shirts and army chinos, to pea coats and selvage denim. Materials and details are inspired by original pieces from the archive dating from the 1920s to the 1960s, creating an authentic testimonial to the incredible heritage of this iconic manufacturer. The pieces will be available in store from September.

Pieces from the Farah Vintage collection will also be showcased. The Farah Vintage collection is based on the aesthetics of the brand during its hugely successful time in the 1970's and 80's in the UK, when it was the must have labelamo


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