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Barco Uniforms introduces arcTechnology
25
May '10
Barco Uniforms' new brand reflects the courage and commitment the company has shown to challenge the status quo and deliver on its unparalleled commitment to product creation, quality, customer service, technology and global sourcing. The company's new logo has a strong directional quality at its center, which speaks to the work and drive of not only the company, but also the people that wear Barco Uniforms every day. The color is a balance of the bold energy of orange and the strength and stability of brown, which anchors Barco Uniforms in its strong traditions while looking toward the future.

The new tagline, "Love what you wear," is an authentic reflection of the Barco team, its product and its customers. It represents the company's commitment to achieving the highest standard in quality and to creating and delivering uniforms that its clients will love. This theme is carried through each of its Medical Collections including Grey's Anatomy Professional Wear by Barco, Crayola Threads by Barco, NRG by Barco, Élan by Barco, Prima by Barco and Grafx by Barco, as well as in the company's Identity Division, which manufactures custom branded uniforms and provides customizable ready to wear apparel and merchandise for market leaders across industries.


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