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TT eyes two-times turnover for garment section
May '10
TT, a mass market knitwear producer, has recently announced that, it would now concentrate on the mid and upper-mid market segments for inner and casual wear, so as to raise the turnover of its apparel business by almost two times reaching a figures of Rs 2 billion during the current year.

The company, which also manufactures fabrics while specializing in value-added goods, stated that, its breakthrough in the mid and upper-mid segment is targeted at competing with the international names like Jockey and Hanes.

Sanjay K Jain, Joint Managing Director, TT Ltd said that, in March they plan to introduce 51 items for men, women and children, under their mid-segment label 'Coco Tree'. He also informed that, from now on, they will try to capture the mid and upper-mid market while giving competition to labels like Jockey and Hanes.

The overall turnover of the Delhi-based firm comes to Rs 3.5 billion per annum, of which Rs 1 billion comes from the apparel segment, he said. He further stated that, in this financial year, they are expecting a turnover from the apparel segment of about Rs 2 billion and for this the mid-segment market will be the company's main focus area.

The company is currently busy promoting its collection of lounge-wear and nightwear that was recently launched and will continue to introduce new items to its mid-segment range, he added.

Jain also mentioned that, as the quality of their products will be in par with the global brands, they would also endeavour to maintain their reasonable prices. For instance, the innerwear in their mid-segment category will be traded for Rs 130 and the highest value for casual wear has been fixed at Rs 600.

The company also intends to develop its organic fabrics segment. They have recently introduced their first product in this segment, which is men's vests, made from organic yarn. They will soon be launching men's briefs along with an array of organic innerwear for women. Jain concluded by saying that, the organic range will be priced at a 20 percent higher rate, than the usual fabrics traded now.

Fibre2Fashion News Desk - India

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