Home / Knowledge / News / Apparel/Garments / TT eyes two-times turnover for garment section
TT eyes two-times turnover for garment section
May '10
TT, a mass market knitwear producer, has recently announced that, it would now concentrate on the mid and upper-mid market segments for inner and casual wear, so as to raise the turnover of its apparel business by almost two times reaching a figures of Rs 2 billion during the current year.

The company, which also manufactures fabrics while specializing in value-added goods, stated that, its breakthrough in the mid and upper-mid segment is targeted at competing with the international names like Jockey and Hanes.

Sanjay K Jain, Joint Managing Director, TT Ltd said that, in March they plan to introduce 51 items for men, women and children, under their mid-segment label 'Coco Tree'. He also informed that, from now on, they will try to capture the mid and upper-mid market while giving competition to labels like Jockey and Hanes.

The overall turnover of the Delhi-based firm comes to Rs 3.5 billion per annum, of which Rs 1 billion comes from the apparel segment, he said. He further stated that, in this financial year, they are expecting a turnover from the apparel segment of about Rs 2 billion and for this the mid-segment market will be the company's main focus area.

The company is currently busy promoting its collection of lounge-wear and nightwear that was recently launched and will continue to introduce new items to its mid-segment range, he added.

Jain also mentioned that, as the quality of their products will be in par with the global brands, they would also endeavour to maintain their reasonable prices. For instance, the innerwear in their mid-segment category will be traded for Rs 130 and the highest value for casual wear has been fixed at Rs 600.

The company also intends to develop its organic fabrics segment. They have recently introduced their first product in this segment, which is men's vests, made from organic yarn. They will soon be launching men's briefs along with an array of organic innerwear for women. Jain concluded by saying that, the organic range will be priced at a 20 percent higher rate, than the usual fabrics traded now.

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Textiles | On 23rd Jan 2017

MagnaColours develops new sustainability standard

MagnaColours, manufacturer of printing inks and ink bases, discharge...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search