Home / Knowledge / News / Apparel/Garments / M'Chic launches redesigned S/S collection
M'Chic launches redesigned S/S collection
27
May '10
Fashion design company M'Chic announces the launch of its spring/summer line of figure-slimming apparel. The new jeans, capris and swimsuits incorporate a patented design that eliminates unflattering belly bulges, sometimes referred to as “muffin-tops.”

M'Chic's second generation of apparel includes a straight-leg jean, available in three washes, and a skinny- leg jean, both available. M'Chic's line also features a capri, available; and a tankini-style bathing suit, sold as separates. The M'Chic line is available at website and select boutiques across the country.

All M'Chic fashions feature a patented, slimming spandex panel sewn directly to the waistband. The breathable panel can accommodate all torso lengths as it smoothes and slims the midsection. The high-durability materials are fabricated not to slip, roll or create the dreaded muffin-top. Select styles are available with a nude or black panel.

Founded by Cheryl Williams, a 39-year-old divorced mother of three, M'Chic jeans are designed by a real woman for real women so that they can feel comfortable, fashionable and fabulous, no matter their shape or size.

Since her first shipment in July 2009, Williams has been busy filling orders and attending trade shows, where her products have drawn considerable interest. M'Chic jeans have garnered attention from national media such as Good Morning America, as well as local media across the country.

M'Chic


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search