M'Chic launches redesigned S/S collection

27 May '10

2 min read

Fashion design company M'Chic announces the launch of its spring/summer line of figure-slimming apparel. The new jeans, capris and swimsuits incorporate a patented design that eliminates unflattering belly bulges, sometimes referred to as “muffin-tops.”

M'Chic's second generation of apparel includes a straight-leg jean, available in three washes, and a skinny- leg jean, both available. M'Chic's line also features a capri, available; and a tankini-style bathing suit, sold as separates. The M'Chic line is available at website and select boutiques across the country.

All M'Chic fashions feature a patented, slimming spandex panel sewn directly to the waistband. The breathable panel can accommodate all torso lengths as it smoothes and slims the midsection. The high-durability materials are fabricated not to slip, roll or create the dreaded muffin-top. Select styles are available with a nude or black panel.

Founded by Cheryl Williams, a 39-year-old divorced mother of three, M'Chic jeans are designed by a real woman for real women so that they can feel comfortable, fashionable and fabulous, no matter their shape or size.

Since her first shipment in July 2009, Williams has been busy filling orders and attending trade shows, where her products have drawn considerable interest. M'Chic jeans have garnered attention from national media such as Good Morning America, as well as local media across the country.

M'Chic

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