Home / Knowledge / News / Apparel/Garments / S Kumars to launch casual premium & economy brand
S Kumars to launch casual premium & economy brand
Jun '10
S Kumars Nationwide Limited (SKNL), one of the major textile companies of the country, intends to launch two new brands in its ready-to-wear segment this fiscal, said Nitin Kasliwal, SKNL's Vice-Chairman and Managing Director to PTI.

The company plans to launch Kruger (casual premium) by the end of current fiscal, and another brand World Player (economy brand) by the month of December in pan-India format, he added.

SKNL is the foremost listed and organized company to start a mass brand segment, which has enough scope in the market. The company will target around 250 million people of the country under this segment, informed Kasliwal.

Further more Kasliwal also added that, the company had launched the economy brand in South India during the early months of the ongoing year. Through this segment, the company expects to generate a business of Rs 5 billion over the next 3-years.

The quality apparel under World Player brand will be available in around 6,000-7,000 multi-brand outlets. T-shirts of this brand will be sold at Rs 99, while clothing for suiting and shirting is priced at Rs 450.

Country's youth class is SKNL's target for Kruger brand, which covers out-of-office premium casual wear, designed by renowned Italian designer Renalto Grande.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search