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S Kumars to launch casual premium & economy brand
01
Jun '10
S Kumars Nationwide Limited (SKNL), one of the major textile companies of the country, intends to launch two new brands in its ready-to-wear segment this fiscal, said Nitin Kasliwal, SKNL's Vice-Chairman and Managing Director to PTI.

The company plans to launch Kruger (casual premium) by the end of current fiscal, and another brand World Player (economy brand) by the month of December in pan-India format, he added.

SKNL is the foremost listed and organized company to start a mass brand segment, which has enough scope in the market. The company will target around 250 million people of the country under this segment, informed Kasliwal.

Further more Kasliwal also added that, the company had launched the economy brand in South India during the early months of the ongoing year. Through this segment, the company expects to generate a business of Rs 5 billion over the next 3-years.

The quality apparel under World Player brand will be available in around 6,000-7,000 multi-brand outlets. T-shirts of this brand will be sold at Rs 99, while clothing for suiting and shirting is priced at Rs 450.

Country's youth class is SKNL's target for Kruger brand, which covers out-of-office premium casual wear, designed by renowned Italian designer Renalto Grande.

Fibre2Fashion News Desk - India

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