Home / Knowledge / News / Apparel/Garments / S Kumars to launch casual premium & economy brand
S Kumars to launch casual premium & economy brand
01
Jun '10
S Kumars Nationwide Limited (SKNL), one of the major textile companies of the country, intends to launch two new brands in its ready-to-wear segment this fiscal, said Nitin Kasliwal, SKNL's Vice-Chairman and Managing Director to PTI.

The company plans to launch Kruger (casual premium) by the end of current fiscal, and another brand World Player (economy brand) by the month of December in pan-India format, he added.

SKNL is the foremost listed and organized company to start a mass brand segment, which has enough scope in the market. The company will target around 250 million people of the country under this segment, informed Kasliwal.

Further more Kasliwal also added that, the company had launched the economy brand in South India during the early months of the ongoing year. Through this segment, the company expects to generate a business of Rs 5 billion over the next 3-years.

The quality apparel under World Player brand will be available in around 6,000-7,000 multi-brand outlets. T-shirts of this brand will be sold at Rs 99, while clothing for suiting and shirting is priced at Rs 450.

Country's youth class is SKNL's target for Kruger brand, which covers out-of-office premium casual wear, designed by renowned Italian designer Renalto Grande.

Fibre2Fashion News Desk - India


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search