Home / Knowledge / News / Apparel/Garments / S Kumars to launch casual premium & economy brand
S Kumars to launch casual premium & economy brand
Jun '10
S Kumars Nationwide Limited (SKNL), one of the major textile companies of the country, intends to launch two new brands in its ready-to-wear segment this fiscal, said Nitin Kasliwal, SKNL's Vice-Chairman and Managing Director to PTI.

The company plans to launch Kruger (casual premium) by the end of current fiscal, and another brand World Player (economy brand) by the month of December in pan-India format, he added.

SKNL is the foremost listed and organized company to start a mass brand segment, which has enough scope in the market. The company will target around 250 million people of the country under this segment, informed Kasliwal.

Further more Kasliwal also added that, the company had launched the economy brand in South India during the early months of the ongoing year. Through this segment, the company expects to generate a business of Rs 5 billion over the next 3-years.

The quality apparel under World Player brand will be available in around 6,000-7,000 multi-brand outlets. T-shirts of this brand will be sold at Rs 99, while clothing for suiting and shirting is priced at Rs 450.

Country's youth class is SKNL's target for Kruger brand, which covers out-of-office premium casual wear, designed by renowned Italian designer Renalto Grande.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search