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Spencers Retail ties up with Marc Ecko
Jun '10
Spencer's Retail, a multi-format retailer, has tied up with two well-known international brands, Ecko unltd and Ecko red, from the house of Marc Ecko, an US artist who transformed art into fashion.

With this tie up, the multi-format retailer, who is trading with the tag line, Makes Fine Living Affordable has added one more international brand in its apparel trade. Spencer's Retail is likely to launch the two eminent international brands in the month of July, in India, this year.

The business of Spencer's Retail is a combination of garment business for premium stores and international brands. The retail giant has currently teamed-up with two international brands, Beverly Hills Polo Club (BHPC), a US-brand and UK's kids wear brand, Ladybird.

BHPC, which is well-known for its pony and the rider logo, offers variety of fashion products for men and women, including, polos, smart casuals, denims, glares, watches, bags, travel gear, perfumes and for skin care.

While Ladybird offers clothing for toddlers aged 0-2 years and kids aged, 2-10 years in a range of denims to T- shirts for boys and skirts, dresses, tops and denims for girls. Moreover, the Spencer's have also set its focus on private labels.

The Apparel Head of the group, Anurag Rajpal said that, Spencer's Retail has developed and strengthened its private label range over the past seasons, according to the needs and aspirations of the consumers.

It has evolved new categories and re-aligned its store layouts and brands. The group owns and operates around nine BHPC standalone stores, through which it generates healthy and decent top lines, informed Rajpal.

He further said that, the Spencer's Retail is consciously launching its stores in cluster form. The company has stores in New Delhi and now intends to set up outlets in Punjab, followed by Mumbai, Pune, Bangalore and Hyderabad.

The company is setting up franchisee stores in other territories and aims to multiply the number of BHPC stores at least to 40, by the end of the current year. It intends to launch two stores with its new brands, Ladybird and Ecko, in New Delhi, informed Rajpal.

Fibre2Fashion News Desk - India

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