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COAST Apparel designs Save the Gulf!
Jun '10
COAST Apparel, a boutique clothing company founded in 2008, announced it has launched a nationwide effort to raise money for communities impacted by the BP oil spill. COAST Apparel has designed a Save the Gulf! t-shirt and is donating 100% of their proceeds to the non-profit organizations Coalition to Restore Coastal Louisiana and the Gulf Restoration Network (GRN).

Chad Odom, COO of COAST Apparel, wanted to do something to help. He said, “Our business was founded and specifically named for the love of the beach and the surrounding coastal environments. It became my mission to somehow contribute – and give others a way to contribute – in an effort to save the gulf.”

After learning of the oil spill, Odom immediately began researching organizations that would aid in clean-up efforts. By speaking with a marine-biologist friend in the oil industry, he was introduced to the Coalition to Restore Coastal Louisiana and the GRN – the recipients of the Save the Gulf! campaign. Odom commented, “The monies that COAST Apparel funnels to these organizations will be used on-the-ground, literally, for volunteer clean-up efforts.”

Already, more than 10,000 volunteers have signed up to help the Coalition to Restore Coastal Louisiana in its clean-up efforts. Steven Peyronnin, executive director of Coalition to Restore Coastal Louisiana, commented, “Our clean-up efforts have already begun. Unfortunately you can't clean the coast once and be done with it. It's an ongoing effort that will continue for months.” He added, “You can imagine with a disaster of this size, a massive amount of volunteer coordination and training is required. Contributions received from COAST t-shirt proceeds will aid in this process.”

The Gulf Restoration Network has a long history of demanding oil accountability. GRN's executive director Cynthia Sarthou commented, “GRN continues to work to make sure that the federal government requires oil companies to follow the law and ensure this never happens again." The spill has already greatly impacted coastal and marine life, including 224 sea turtles – many threatened and endangered – that have been stranded since the spill began.

Odom commented, “Response has exceeded COAST expectations in a very positive way. A t-shirt is an extremely simple, visible way to help save the gulf and aid in clean-up efforts along the wetlands and coastlines across Louisiana, Alabama, Mississippi, and Florida.”

Founded in Pawleys Island, SC, COAST Apparel is a boutique clothing company started in 2008. With a goal of weaving the positive memories of the beach into everyday lives, COAST works with more than 75 retailers and college campuses across the United States. The COAST product line – recognized by its crab logo – includes children's polo shirts from size 2T-youth as well as clothing and accessories for women and men.

COAST Apparel

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