Home / Knowledge / News / Apparel/Garments / Stein Mart's casting call for fall campaign
Stein Mart's casting call for fall campaign
09
Jun '10
Stein Mart, a leading national discount retailer, is holding a nationwide online casting call June 14-25, 2010 for the chance to appear in its Fall national multimedia advertising campaign. The retailer is seeking loyal customers to share their stories about why they enjoy being a Stein Mart shopper in a video submission. Those chosen to appear in Stein Mart's Fall advertising campaign will also receive a $500 Panache gift card.

To enter, shoppers should create a 30-45 second video of themselves stating why they enjoy shopping at Stein Mart. Then, visit Stein Mart's Facebook Page and select the Casting tab for instructions on how to enter or to view submissions.

Last Spring, more than 250 women “auditioned” by submitting a video during the first-ever nationwide online casting call for a Stein Mart commercial.

“The stories that our customers share are very compelling, so it only makes sense to feature them in our advertising,” says Stein Mart chairman Jay Stein. “Our brand was built on the loyalty and word-of-mouth of our customers and the women featured in our campaigns carry on that tradition.”

Stein Mart stores offer the fashion merchandise, service and presentation of a better department or specialty store, at prices competitive with off-price retail chains. Currently with locations from California to Massachusetts, Stein Mart's focused assortment of merchandise features current season, moderate to better fashion apparel for women and men, as well as accessories, gifts, linens and shoes.

Stein Mart Inc

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search