Strategic turnaround strategy works at Frederick's of Hollywood

10 Jun '10

4 min read

"In addition to our licensing strategy, we continue to extend the Frederick's of Hollywood brand through enhanced marketing efforts and partnerships. Most recently, we announced a strategic marketing partnership with Hard Rock Hotel & Casino Las Vegas, where we will have a significant presence and a number of brand-building promotions on-site. We also launched a complete social media and on-line marketing campaign to drive awareness and e-commerce sales within our target audience."

"We are encouraged by our solid performance this quarter and have a number of reasons to be optimistic about our future. Sales in our wholesale business are starting to gain traction with open orders up approximately 20%. In addition, our fourth quarter financials will reflect our recently closed Debt Exchange and Preferred Stock Conversion transaction, which increased shareholders' equity by more than $23.0 million," concluded Mr. Lynch.

Frederick's of Hollywood Group Inc. conducts its business through its multi-channel retail division and wholesale division. Through its multi-channel retail division, Frederick's primarily sells women's intimate apparel, swimwear and related products under its proprietary Frederick's of Hollywood brand through 126 specialty retail stores nationwide, a world-famous catalog and an online shop.

Frederick's of Hollywood Group Inc

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