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Cherokee ties up with Wiesner/Mystic for Sideout
11
Jun '10
Cherokee Inc., a leading licensor and global brand management company, announced that it has entered into an exclusive license agreement with Wiesner Products in the U.S. for Men's, Women's and Children's hosiery. In addition, Mystic Apparel, a subsidiary of Wiesner Products, has been granted the exclusive rights in the U.S. to Juniors, Young Men's and Children's loungewear, sleepwear & underwear, as well as hats, scarves, gloves, mittens, headbands, backpacks, bags, totes and messengers. WPI's success is due to a dynamic, professional staff that utilizes a hands-on approach to help retailers build and maximize sales opportunities. Their design team is one of the best in the business and is backed by company owned offshore factories, to ensure quality product delivered on time.

Charles Mizrahi, President of Wiesner Products, said, "Sideout provides us with an opportunity to dramatically expand our business in many categories. We look forward to working closely with Cherokee Inc. to maximize Sideout's potential."

Karen Williams, New Business Director, Cherokee Inc., said, "Wiesner Products has the distinction of bringing fashion-right, quality products to the marketplace. We are happy to add them to our group of premier manufacturers and look forward to much success together."

Cherokee Inc

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L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

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