Home / Knowledge / News / Apparel/Garments / Suzie May set to compete with big high street lingerie brands
Suzie May set to compete with big high street lingerie brands
12
Jun '10
Suzie May Lingerie, the long anticipated women's underwear company, which is selling sexy lingerie and women's swimwear, has finally launched under the entrepreneurial guidance of Nick Gonnella and with funding from a mystery silent partner.

After making a name for himself in the carpet and rug care industry, Nick decided to enter the lingerie market after being inspired by his long term business idol and star of the BBC's Dragon's Den, Theo Pathitis.

The company is trading as an online retailer but plans to open a flagship store in the heart of west London sometime in the spring of 2011.

When asked why he decided to sell online to begin with Nick told us "I've always built my businesses from a starting point with low overheads. This enables you to focus on gradual low risk growth and customer satisfaction. High street rents in London are seriously overpriced and so we want to build up a strong customer base and brand loyalty before we go down this route. Also, purchasing sexy lingerie can often be a last minute task either because a woman needs it quickly for an upcoming party or a man has just remembered his wife's birthday and has no time to shop on the high street. This is why we send orders out on the same day by recorded delivery and the response has been very positive."

With online retail sales growing steadily year on year and the recession forcing people to watch their purses, this may prove to be a smart strategy.

Kelly, a new Suzie May customer, says "Most reputable companies give a money back guarantee on stuff you buy online now and the prices can be discounted by as much as 50% so why buy sexy lingerie on the high street when the garments are of the same quality and style?"

Nick Gonnella, who will be steering the company to future sales growth, says he is optimistic about the future of the brand. Speaking at a recent lingerie event he said "We know the market is saturated with companies trying to sell sexy lingerie online however many of them are drop shipping and can't offer adequate customer service. We're in an information age where customer service is everything because bad reviews of your company left on comparison sites are there forever. There is evidence of this on many directories and lingerie review sites where as many as 50% of companies are showing sites that are no longer active. I believe this is due to bad marketing practices and poor customer service killing these businesses before they can cover their overheads and break even."

With the women's underwear sector already very saturated Suzie May is focusing on the alternative sexy lingerie market, selling items such as sexy costumes and corsets for hen nights and parties as well as clubwear and women's swimwear. Although they are also offering all other types of traditional lingerie items such as bras, thongs and baby dolls, the operations director Chris Karanikki says he wants to concentrate on items thatother companies are neglecting. "Our costume range is vast and we know these will be very popular in the run up to the summer as many hen parties are taking place at this time of year. Other companies are offering the usual sailor outfit and French maid costumes however our range covers many more themes."

Only time will tell if Suzie May Lingerie is a success but with a wealth of talented individuals behind the company and a keen focus on customer satisfaction they are sure to give the likes of Ann Summers and La Senza a run for their money.

Suzie May Lingerie


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Top executives
Textile industry

GST has levelled the playing field to an extent

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search