Home / Knowledge / News / Apparel/Garments / Marci Zaroff & Walter Wilhelm to collaborate on sustainability
Marci Zaroff & Walter Wilhelm to collaborate on sustainability
15
Jun '10
Walter Wilhelm Associates and Marci Zaroff Sustainable Brands, LLC have partnered to develop and drive sustainability strategies in the apparel, home, footwear, accessories and textile industries. With WWA's depth and breadth of knowledge in processes and technology, along with Ms. Zaroff's long-term sustainable design, marketing and supply chain expertise, this partnership represents the ideal consulting team to define and build cohesive “green” strategies.

“Many manufacturers, brands and retailers express confusion at a lack of information, certifications, support and definitions in the sustainability arena. With the emergence and rapid growth of the “green revolution”, consumers are increasingly opting to buy more authentically sustainable products and services,” says Marci Zaroff, visionary, keynote speaker, global industry pioneer of ECOfashion, and founder of sustainable lifestyle brands Under the Canopy and FASE.

“We're seeing a seismic shift in design, manufacturing, and management today towards smarter products and working environments and truly looking at the global picture of both,” says Walter T. Wilhelm of Walter Wilhelm Associates. “Interest in sustainable products and practices is growing exponentially from both brands and consumers. Good intentions are one thing, but good execution is a must, and there are real risks involved in perceived 'greenwashing' by consumers and their peers.”

WWA and Marci Zaroff Sustainable Brands, LLC will help companies navigate the complexities of both established and innovative “green” concepts and solutions as well as industry 'best practices'.

To have a sustainable program that is both effective and affordable, a company must have a “holistic” approach that becomes ingrained in the culture of an organization. Practices must be examined for the total supply chain from product development to the consumer and include marketing. Greener products and strategies must include tangible goals and actions --- with efficiency, transparency, authenticity, education, innovation, collaboration and inspiration.

The goal of this consulting partnership is to provide companies with experience and imagination as they develop their long-term sustainability programs and initiatives. There is both a responsibility as well as an extraordinary opportunity for companies to create successful and more sustainable businesses for today and tomorrow.

Walter Wilhelm Associates LLC


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search