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Marci Zaroff & Walter Wilhelm to collaborate on sustainability
15
Jun '10
Walter Wilhelm Associates and Marci Zaroff Sustainable Brands, LLC have partnered to develop and drive sustainability strategies in the apparel, home, footwear, accessories and textile industries. With WWA's depth and breadth of knowledge in processes and technology, along with Ms. Zaroff's long-term sustainable design, marketing and supply chain expertise, this partnership represents the ideal consulting team to define and build cohesive “green” strategies.

“Many manufacturers, brands and retailers express confusion at a lack of information, certifications, support and definitions in the sustainability arena. With the emergence and rapid growth of the “green revolution”, consumers are increasingly opting to buy more authentically sustainable products and services,” says Marci Zaroff, visionary, keynote speaker, global industry pioneer of ECOfashion, and founder of sustainable lifestyle brands Under the Canopy and FASE.

“We're seeing a seismic shift in design, manufacturing, and management today towards smarter products and working environments and truly looking at the global picture of both,” says Walter T. Wilhelm of Walter Wilhelm Associates. “Interest in sustainable products and practices is growing exponentially from both brands and consumers. Good intentions are one thing, but good execution is a must, and there are real risks involved in perceived 'greenwashing' by consumers and their peers.”

WWA and Marci Zaroff Sustainable Brands, LLC will help companies navigate the complexities of both established and innovative “green” concepts and solutions as well as industry 'best practices'.

To have a sustainable program that is both effective and affordable, a company must have a “holistic” approach that becomes ingrained in the culture of an organization. Practices must be examined for the total supply chain from product development to the consumer and include marketing. Greener products and strategies must include tangible goals and actions --- with efficiency, transparency, authenticity, education, innovation, collaboration and inspiration.

The goal of this consulting partnership is to provide companies with experience and imagination as they develop their long-term sustainability programs and initiatives. There is both a responsibility as well as an extraordinary opportunity for companies to create successful and more sustainable businesses for today and tomorrow.

Walter Wilhelm Associates LLC

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