Home / Knowledge / News / Apparel/Garments / Jockey's Supersoft in demand
Jockey's Supersoft in demand
16
Jun '10
A new survey by Jockey International, Inc. demonstrates that women desperately need comfortable undies -- and Jockey has responded with the Jockey Supersoft collection. The survey reveals that more than half (57%) of American women have underwear in their drawers that they have not worn in the last year.

And it's not just one pair they shy away from. Of these ladies, nearly three in five (59%) admit to having up to six pairs of underwear they haven't slipped on in the last 12 months. When you tally that up, it means that hundreds of millions of pairs of underwear are just sitting in drawers, taking up space.

Perhaps their drawer of unmentionables is filled with a few too many uncomfortable undies, as a whopping 84 percent of women rate comfort as the single most important underwear feature.

Understanding the demand for more comfortable panties, Jockey has introduced a new collection that will transform women's underwear drawers. The new Jockey Supersoft collection offers two styles of women's bottoms that are designed to give the wearer incredible comfort, all day long.

Garments in the Jockey Elance Supersoft line and the Jockey Classics Supersoft line are made from a light, luscious MicroModal and spandex fabrication, which feels softer than cotton and cool to the touch.

Perfect for everyday wear, the plush leg and waistband bindings are stitched to sit flat and stay comfortable. The Jockey Supersoft collection offers timeless style, excellent fit and above all, exceptional comfort.

"Every woman searches for soft and comfortable undergarments," said Sally Tomkins, senior vice president of Design, Research and Development at Jockey. "With the introduction of Jockey Supersoft, her search is over. The collection is the epitome of comfort and softness, and the styling around the waistband and legs keeps the garment smooth and sleek under all fashions. We think that Jockey Supersoft is so comfortable, it will immediately become her favorite pair."

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark.

Jockey International Inc


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search