Home / Knowledge / News / Apparel/Garments / Italian shop to house Vietnamese apparels
Italian shop to house Vietnamese apparels
Jun '10
Owing to a deal signed between the NhaBe Garment Joint Stock Corporation (NBC) and an Italian partner, Vietnamese apparels will now be displayed on the racks of a new retail store, scheduled to be launched in the Italian city of Cagliari, early next month.

The new store will house, as per the deal, a wide variety of apparels from NBC's Mattana brand. Under a 10-year franchise, every month, the Italian retailer will be selling shirts, jackets and trousers supplied by NBC, informed NBC's Deputy General Director, Le Mac Thuan. The first US $300,000 delivery has already set sale to Italy, added Thuan.

By signing the deal with the Italian retailer, economic analysts from the apparel and textile sector said that, the deal is an outstanding progress that, the Vietnamese apparel firms have made, as it involves marketing and selling their trademarks in global markets.

More so, following this franchise, several other Vietnamese apparel businesses have launched chain stores in other nations, with the Viet Tien Garment Joint Stock Corporation as the leader.

Viet Tien has just recently launched a shop in Laos to introduce its Viet Tien, Viet Tien Smart Casual, San Sciaro and Viet Long trademarks in to the country.

Myanmar, Thailand, Malaysia, Singapore and Indonesia, which are ASEAN member countries, are also cited as other possible markets by the corporation, in addition to Cambodia and Laos, to promote and sell their goods. The corporation is also working on Chinese market and other broadened regions such as New Zealand and Australia.

Phan Van Kiet, Deputy General Director of Viet Tien informed that, post their success in Asia; they are now eyeing to market their trademark in Europe.

But as per experts, foraying in to the European markets might turn out to be a difficult task than thought by corporations.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search