Home / Knowledge / News / Apparel/Garments / Italian shop to house Vietnamese apparels
Italian shop to house Vietnamese apparels
Jun '10
Owing to a deal signed between the NhaBe Garment Joint Stock Corporation (NBC) and an Italian partner, Vietnamese apparels will now be displayed on the racks of a new retail store, scheduled to be launched in the Italian city of Cagliari, early next month.

The new store will house, as per the deal, a wide variety of apparels from NBC's Mattana brand. Under a 10-year franchise, every month, the Italian retailer will be selling shirts, jackets and trousers supplied by NBC, informed NBC's Deputy General Director, Le Mac Thuan. The first US $300,000 delivery has already set sale to Italy, added Thuan.

By signing the deal with the Italian retailer, economic analysts from the apparel and textile sector said that, the deal is an outstanding progress that, the Vietnamese apparel firms have made, as it involves marketing and selling their trademarks in global markets.

More so, following this franchise, several other Vietnamese apparel businesses have launched chain stores in other nations, with the Viet Tien Garment Joint Stock Corporation as the leader.

Viet Tien has just recently launched a shop in Laos to introduce its Viet Tien, Viet Tien Smart Casual, San Sciaro and Viet Long trademarks in to the country.

Myanmar, Thailand, Malaysia, Singapore and Indonesia, which are ASEAN member countries, are also cited as other possible markets by the corporation, in addition to Cambodia and Laos, to promote and sell their goods. The corporation is also working on Chinese market and other broadened regions such as New Zealand and Australia.

Phan Van Kiet, Deputy General Director of Viet Tien informed that, post their success in Asia; they are now eyeing to market their trademark in Europe.

But as per experts, foraying in to the European markets might turn out to be a difficult task than thought by corporations.

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search