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Lux Industries unveils its growth strategy
01
Jul '10
Lux Industries Ltd, a producer of innerwear, while eyeing a growth rate of around 15 to 20 percent per annum in the years to come, is considering a bilateral approach.

Navin Todi, Managing Director of the Company, explained that, the strategy would primarily be concentrated towards securing a governing position, while mainly focusing on the emerging markets, thus lopping off the immediate competition, and then also provide an impetus to the R&D to launch new brands, thereby expand the customer base.

As new products will be launched with new brand ambassador and a better sales network, it is believed that, the overall proceeds of the company would mount to around Rs 5.75 billion in the year to come. Todi further added that, over the last three years, the sales figures only in West Bengal have gone up to Rs 550 million from Rs 238.7 million.

Currently, the company with a distribution network of 600 distributors, 10,000 wholesalers and 300,000 retailers, marks its presence in West Bengal, Maharashtra, Uttarakhand, Delhi, Haryana, UP, MP, Rajasthan, Bihar and Tamil Nadu, said Todi.

Fibre2Fashion News Desk - India

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